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Posts Tagged ‘min’

Marie Claire Posts Strong May

Marie Claire had a great May, as it saw a 57 percent ad page jump from last year’s issue. Min reports that Marie Claire’s May 2011 edition posted 133 ad pages; this year it jumped to 190. Its Vice President and Publisher, Nancy Berger Cardone, said May’s issue was only part of an upswing at the title.

Marie Claire’s momentum continues with our third consecutive record-breaking issue,” she told min. “[Enhancing] our ‘Global Beauty’ issue was  Prix d’Excellence de la Beauté — the only international beauty awards.”

Allure — which saw a 42 percent ad page jump from last year — is also enjoying a nice spring. For the rest of the top five ad page gainers, click through.

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August’s Ad Page Winners

As you can tell by this insane heat wave we’re experiencing, everything and everyone slows down when the summer heats up. This goes for magazines as well, as July and August are typically pretty slow months for ad pages. As min reports, for August, 100 of the 152 monthly magazines they survey are experiencing declines in advertising.

However, like the cool blast of a store that leaves its door open, there are some monthlies that are feeling quite good. Power & Motoryacht (yes, that exists) is loving August – its upcoming issue features about 22 more ad pages than its August 2010 issue, making it the biggest gain among monthlies. Next up is Ladies’ Home Journal, which picked up about 19 more ad pages than last year.

For the rest of the top five, check out min’s report.

Competitor Leads Top Five First-Half Ad Page Winners

Competitor – a magazine for elite athletes – is (fittingly enough) leading all monthlies for first-half ad page gains. The magazine posted an almost 50 percent increase in ad pages from January through June 2011, compared to the same period in 2010.

Andy Hersam, Publisher/Executive Vice President of Media for Competitor, tells min that the magazine has filled a void:

When we launched Competitor as a fully national brand in early-2010, we set out to capture and engage what we believe is marketing’s most desirable consumer: the endurance athlete. Runners, cyclists, triathletes are health and wellness overachievers. They are also one of the youngest, most active and affluent consumer groups of scale. We built it. And they have come.

For more check out minonline, but the top five monthlies – sorted by highest percentage for ad page gains – are listed after the jump.

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Fashion Mags See First Half Ad Page Increases

On Monday minonline is going to release its report on first half ad pages for monthly magazines, but today The New York Post offered some insight into how the top fashion magazines did.

Elle is the big winner, with a 15 percent increase in ad pages to 1,082, up from just 940 in the first half of last year. Coming in second is InStyle with a 14 percent gain, followed by Vogue with a gain of 11 percent. That’s good news, but even better news was just posted by min in a preview of its ad page report:

With 87 titles out of the 152 magazines that we track showing upward gains year-to-date (January-June 2011 vs. 2010), the small +1.44% cumulative differential suggests that print is holding its own in 2011.

Now that’s the way you start a weekend!

Or with a beer or five. Either way.

Academy Awards Boost Magazine Website Traffic

Thanks to Anne Hathaway being arguably the most boring person on the planet and James Franco being (shockingly!) not as smart as the media would like him to be, the Academy Awards were largely unwatchable this year.

However, according to the latest from min, all was not lost. Magazine websites, particularly Entertainment Weekly’s, saw huge traffic boosts from the ceremony:

Its +12.60% February-versus-January differential (unique visitors were fractionally down) peaked on February 28, when 12.6 million PVs were measured as the Oscar recap was posted. Sum was +85% versus post-Oscars 2010 (March 8, 2010), but it was the social echoes that really paid off. Over 15,000 comments were posted on a blog that proved to be the most popular live coverage ever for EW, even beating its famous Lost finale coverage (May 23, 2010). Further, EW Oscar stories were shared over 10,000 times on Facebook, and the post-Oscar wave even hit the magazine’s mobile site, which hit a daily record with over half a million page views.

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Rolling Stone Enjoys Strong First Quarter

According to min, Rolling Stone is off to one hell of a start in 2011, with ad pages up over 40 percent from 2010.  Publisher Matt Mastrangelo says that – at least so far – when it rains, it pours. “Increase is coming from every major category: automotive, beer/liquor, consumer electronics, fashion, and telecom.”

Other factors impacting the magazine’s strong showing? Festivals and that awesome contest allowing readers to choose who graces the cover.

And just in case you weren’t already jealous of Rolling Stone staffers: That rocket Snooki is riding is on display in the magazine’s office.

Hearst Lead Major Publishing Companies in 2010

Hearst Magazines saw the most ad page growth from 2009 to 2010 among major magazine publishers, according to a report from min.

Hearst saw a jump of approximately 1,554 ad pages last year, enough to beat out second place Condé Nast, who saw an increase of 1,460 pages for its 18 titles.

Hearst Magazine’s President and Publishing Director Michael Clinton told min that 2011 was going to be even better (well of course he did, but whatever, just keep reading).

“Advertisers are telling us that they are seeing a sustained recovery in their business, and we expect to see that lead to bigger advertising commitments this year.”

Check out a nice ranking of the top five publishing companies after the jump.

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The Best/Worst Selling Magazine Covers of 2010

In the latest issue of min, the best and worst selling magazines of 2010 are listed. This New York cover from April of last year was the magazine’s best seller, while its worst was actually a pretty interesting one: The Curse of Spider-Man from November.

For Time, people apparently love Facebook but can do without young Republicans (see – it’s not just us), as its best seller featured Mark Zuckerberg, it’s worst Rand Paul.

Newsweek must be read by a bunch of people who aren’t particularly worried about saving the planet, because no one bought the October issue about radical ways to be more Earth-conscious. However, Finns must love their Newsweek, because its best seller featured the best countries to live in – with Finland grabbing the top spot.

So if you ever go to Finland, start every conversation with “Oletko lukenut uusimman Newsweek?” That’s Finnish for “Have you read the latest Newsweek?”

You’re welcome.

Under Russell, Architectural Digest Sees Huge Gains

The March ad page results are in – and according to min, Architectural Digest, in its first issue under new Editor-in-Chief Margaret Russell – is the big winner. The magazine jumped from 50 pages in March, 2010 to 91 this year – a whopping 80 percent gain. We’d like to say that FishbowlNY’s positive thoughts about Russell were responsible somehow, even if they had nothing to do with it at all.

The rest of the top five magazines for March ad pages features a few familiar faces, and something called Texas Monthly. We have no idea either.

  1. Architectural Digest – 80 percent gain
  2. People StyleWatch – 75 percent gain
  3. Seventeen – 66 percent gain
  4. Texas Monthly – 43 percent gain
  5. Elle Decor – 39 percent gain

Which Magazine’s iPad Apps are Making Money?

Steve Smith at MIN has a report today on which magazine iPad apps are actually making some money for their publishers. The big winner is People, which ranked as the 34th top-grossing app across all categories. To find the next title, you have to go all the way down to 85th place, where O, Wired and The New Yorker start showing up.

As for specific categories, in Entertainment, People is ranked second, then Vanity Fair and Maxim at 13th and 14th place respectively. In News, Wired takes first place, followed by Time at seventh place and The Economist in eighth. In Lifestyle, GQ is ranked eighth, and in Sports, Sports Illustrated is in the top slot, followed by Golf Digest at number three.

As much as publishers want their apps to do well, it looks like they all still have a lot of work to do. Or maybe mags like People can just hope for Angelina Jolie to adopt 43 more babies, and then consumers would buy the thing just to see if there are any white kids among the bunch.

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