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Posts Tagged ‘Mine’

Some 2009 Highlights: min’s Top 10 Magazine Launches Of The Year

9931_cesarsway.jpgWith the print industry hurting so badly this year and magazines shuttering left and right, it’s a Christmas miracle that any new publications were launched at all. minOnline took a moment today to celebrate its favorite print launches this year — ten magazines that have managed to weather the economic climate while even venerable titles like Gourmet closed.

min’s favorite magazines range from animal-focused (Cesar’s Way) to experimental travel (Afar), to the Flair-based Vintage, which reminded us that excess is not always a bad thing.

We were also surprised to see a Time Inc. title on the list, what with all the cutbacks the company has had to make of late, but the idea behind Mine was to compile the best articles from the publishing house, so why buy the individual issues when you can have a printed RSS feed?

Of course it’s not all good news: Reader’s Digest Association managed to launch the religious Purpose Driven Connection by megapastor Rick Warren in January, only to have the print publication go online only by November.

Read More: min’s Exclusive 2009 Launch Review –minOnline

Previously: Time Inc. To Let You Make Your Own Magazine, New Magazine Pays Homage To Old Magazines

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Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

Time Inc. To Let You Make Your Own Magazine

i123735162011743456027.jpgWe all remember a few years back when Time named ‘You’ the person of the year. Well, now it looks like Time Inc. is experimenting with something called ‘Mine.’ The AP is reporting that the company is experimenting with a customized magazine entitled ‘Mine,’ which will combine “reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Emphasis ours.

This is how it will work: “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.” All the details are here. Also the magazine is free (for the first 31,000 subscribers) but will “align readers with the branding message that its sole advertising partner, Toyota Motor Corp.” So perhaps not the solution to the advertising woes of the print world, but interesting nonetheless.