In the past, Air America Media faced an obstacle. As a progressive multimedia company, it is able to attract an educated, engaged audience that marketers covet, yet it was having trouble attracting large commercial advertisers due to its limited inventory and relatively small reach.
Thankfully, Air America is a member of Media Consortium, a think tank and support group of sorts for progressive media outlets. And it was at one Media Consortium event that Air America and other progressive niche outlets Mother Jones, The Nation and Alternet.org realized they were competing for the same ad dollars from progressive advertisers. They also saw that if they pooled their inventories, and the eyes and clicks of their readers and users, they could create a critical mass that would make them attractive to large commercial advertisers.
The four outlets joined forces to launch the Ad Progress Network, which they rolled out quietly a few weeks ago. They have paired with Adify to power the network and, according to Michael Bassik, chief digital officer at Air America, Adify has never worked with a network like it before.