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FishbowlNY Readers Respond: What You’ll Pay For

Over the past few months, we’ve asked you a number of questions relating to paid content. And you have responded overwhelmingly: it will take a lot for you to pay for your content online.

One of our favorite polls was this one, from August, when we asked you if you would pay for The answer was a resounding no, with over 88 percent of our readers saying no way.


After the jump, your responses to what you would pay for

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Reading Can Be Hazardous

malware.jpgHere’s one reason to read the print version of The New York Times instead of reading the paper online.

Over the weekend, All Things Digital’s Peter Kafka stumbled upon an embarrassing note from the Times to its readers.

Turns out, some readers of the Times‘s Web site have been exposed to malware. Explained the Times:

Some readers have seen a pop-up box warning them about a virus and directing them to a site that claims to offer antivirus software. We believe this was generated by an unauthorized advertisement and are working to prevent the problem from recurring. If you see such a warning, we suggest that you not click on it. Instead, quit and restart your Web browser. Questions and comments can be sent to

Although experienced Web surfers are no strangers to virus threats, Web sites of large corporations like the Times are usually pretty safe. As Kafka explained, “You generally have to travel farther down the Internet publishing food chain to find these kind of bogus ads — go hunting for porn and/or illegal downloads, for instance, and you’ll find plenty of this stuff.”

But the Web advertising world is still pretty sketchy, and companies like the Times are still vulnerable to these kinds of attacks, Kafka said:

“Sometimes it’s the fault of ad networks the publishers use to move their unsold inventory; sometimes the bogus ads are bought directly from the publishers themselves.”

We’re sure the Times didn’t want to acknowledge the problem, but it was important for them to do so. No one can say they don’t care about their readers’ computer health. Hopefully, they’ll find the malware culprit, banish it from their site forever and work harder in the future to avoid any more embarrassing virus attacks.

Home Delivery: The New York Times Serves Up Some Malware — All Things Digital

Ex-NYT Execs Launch Marketing & Ad Company

larosa.png Two former ad executives from The New York Times have joined forces to launch a marketing and advertising sales rep company with an international focus. But they’re not just throwing around their former employer’s name just to get publicity for their growing company — the Times is also one of their first clients.

Founders Claire LaRosa (left) and Warren Ho said their company, Media Sales International, will initially focus on Latin America before expanding into other foreign markets. The company will be producing special advertising economic reports for the Times‘ digital and print editions.

ho.pngLaRosa worked at the Times for 31 years in various ad sales management positions. Ho worked alongside LaRosa for 10 years selling advertising for the Times, and he has also worked for Conde Nast Traveler and The Los Angeles Times.

“We have the expertise to help clients outside the United States target and reach key audiences, such as leaders in business and government in the States,” LaRosa said. “The New York Times and provide extremely effective venues for reaching influential, decision-maker audiences. And the net combined audience of more than 20 million is a powerful story and offer.”

(Photo via Media Sales International)

NPR Taps NYT‘s Vivian Schiller As President and CEO

NPR logo.jpgNPR announced today that after an eight month search they have named Vivian Schiller President and Chief Executive Officer, effective January 5, 2009. Schiller comes to NPR from The New York Times Company where she is currently serving as Senior Vice President and General Manager of Per the press release:

During her tenure at The New York Times, she led the day-to-day operations of, the largest newspaper website on the Internet, overseeing product, technology, marketing, classifieds, strategic planning and business development. Before joining, Ms. Schiller spent four years as Senior Vice President and General Manager of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications.

Full release after the jump.

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NYT Offering You the Chance to be Even More LinkedIn

ostrich_head_in_ground_full.jpgMore social networking news to report. The announced today that it’s forming a “strategic relationship” with LinkedIn that will give LinkedIn members a “more focused and personalized experience on the Business and Technology pages of” According to the press release LinkedIn users will be able to have news “relevant to their professional industries (based on “non-personally identifiable attributes”) recommended to them on the Business and Technology pages of”

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Air America Sold | Franken Out | Judy Miller Testifies | Top Chef Spoiled | Martha Lures Boodro From MacBain | Demetri Martin Shills | VH1 Loves Bloggers


  • Air America Sold: And Al Franken‘s leaving. [AP | ETP]
  • Judith Miller: First up to testify at Scooter Libby CIA leak trial. [E&P]
  • Top Chef Winner: Spoiled again before show airs. [Eater]
  • Martha: Lures Culture & Travel editor Michael Boodro away from Louise T. MacBain. [NYP]
  • Nickelodeon: Launches “Second Life for ‘tweens.’” [Mediaweek]
  • Times Soccer Story: Leads to Hollywood fight over movie rights. [WSJ]
  • VH1: Developing show about bloggers. [Jossip]
  • Time Inc.: Mulling health portal. [BusinessWeek]
  •, Web traffic climbing fast. [HuffPo]
  • Demetri Martin: Popular on the Internet, shills without shilling. [NYT]