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NBC Averages 21.4 Million Viewers for Sochi Olympics, Down From Vancouver (Variety)
While NBC and Nielsen are expected to release more detailed ratings information Tuesday, preliminary estimates show the 2014 Sochi Winter Olympics averaging a strong 21.4 million viewers in primetime. While down 12 percent from the 24.4 million who watched on average during the more time zone-friendly Vancouver Games of 2010, it’s up 6 percent from the 20.2 million average for the last European Winter Games in Torino in 2006. The Associated Press The games are increasingly shutting off competition: 15 rivals’ programs, including Grey’s Anatomy, American Idol and Dancing With The Stars, had higher ratings while competing against the Olympics in 2006, Nielsen said. Four years ago, three programs (all American Idol) beat the games. This year there were none. NYT The Olympics also enriched NBC’s cable sports network, NBCSN, more than doubling the audience that watched the London Games to a daily average of 1.6 million, and boosting by nearly 1,800 percent the viewership that the network reaped in the four weeks leading to the Sochi Olympics. More important, live streaming of all Sochi’s events on desktops, smartphones and tablets became further ingrained among sports fans. Altogether, there were 61.8 million unique users streaming Sochi video from nbcolympics.com and by using apps like Live Extra, a figure that was up 29 percent from Vancouver. Deadline Hollywood The Closing Ceremony is now long over, the final numbers are in and NBC has hit a record — and not one they want. Sunday night’s 8:33 p.m. – 10:36 p.m. broadcast received an 8.7/13 household rating with 15.1 million viewers. That is the lowest household rating for a Winter Olympic Games Closing Ceremony ever — dipping just below previous record holder of Torino in 2006.