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Posts Tagged ‘online magazine’

90 Percent of AskMen.com is Freelance-Written

AskMen.com, which focuses on giving guys actionable advice on career, health, dating and more, is in the market for freelancers with expertise. So, if you can show off personal finance savvy or dieting know-how to the editors, you could be landing assignments in no time.

“Our typical user is a guy in his late 20s, who is well out of college and may be getting his footing in his career, but is very much in an evolution phase in his life,” said editor-in-chief James Bassil. “He’s open to improvement, honest with himself about what he wants to do and is open to change. In presenting content, we want to egg readers on and motivate them to get through those changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away.”

Got a great idea for the site? Find more pitching guidelines and editors’ contact info in How To Pitch: AskMen.com. [subscription required]

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Fearlessly Launching A Womens’ Mag In Tough Times

headshot-RG.jpgEven a recession can’t stop an entrepreneur from launching a magazine. Just ask Rachelle Gauthier, the brains behind newly launched online women’s magazine Vain.

Gauthier came up with the concept for Vain about a year and a half ago, just as the economy was starting to become a real cause for concern. “I was picking up a bunch of magazines — like O, Essence and Cosmo — and I realized that even after reading all these magazines front to back I still felt unfulfilled,” she said of her reasons for developing Vain. “Where were the real women who were doing important things who weren’t celebrities?”

An industry vet herself, Gauthier assembled a ten-person team of magazine professionals who were willing to donate their time to help make her vision a reality. She pumped over $10,000 of her own money into the project and enlisted the help of the Wise Group, an custom communications company based in Ohio, who handle design and production for Vain.

Vain is really speaking to the average woman,” Gauthier explained. “It celebrates the uncelebrated girl, but it also has celebrities, and it’s a real service magazine. I was able to assemble a really great team but I couldn’t believe that so many people wanted to try something so new…I let everyone know from the beginning that it was a pure passion project. Editors, writers and photographers, they all offered to work for free.”

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