The shocking murder of Hollywood publicist Ronni Chasen has occurred at a time when the town’s two industry trade publications are pursuing very different business models.

While Variety‘s quartet of demure Chasen articles, including a pair about the Sunday November 21st memorial service, fit the trade mold and sit behind a pay wall, The Hollywood Reporter‘s coverage tonally reflects the idea that it is now a trade in-name only. At press time, the top three most-viewed THR website stories were Chasen-related, with a fourth consumer-like article – an exclusive interview with Chasen client and friend Dianne Warren (pictured) – appearing in this Wednesday’s edition of the new weekly THR magazine.

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