Here Media CEO Paul Colichman laid out a new marketing plan for his company’s gay publications The Advocate and Out, in a recent letter to readers.

After revealing that four members of The Advocate‘s editorial team were let go in order to make room for new staffers who can work across Here Media’s many platforms — print, online and broadcast TV — Colichman announced a new plan to send The Advocate‘s subscribers a copy of Out every month as well:

“The recent closures of Gourmet, Portfolio, Genre, and other magazines have shown the weaknesses of the print publication model. The rising costs of paper, printing, and postage have become a major problem. Therefore, we plan to greatly reduce these costs by jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate as well. The strategy preserves our ability to deliver the same high-quality print magazines while allocating additional resources to editorial content.”

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Former Portfolio top editor Kyle Pope has been picked to take over the reins of The New York Observer from interim editor Tom McGeveran, owner Jared Kushner announced yesterday.

The announcement comes just a week after McGeveran announced that he would be stepping down from his post at the paper, which he as held since longtime editor Peter Kaplan left the pub in May. Pope will be starting at The Observer on Monday, and will work side-by-side with McGeveren for a few weeks to ensure a smooth transition. The December 9 issue will be Pope’s first as editor.

Pope most recently worked as one of two top editors at Condé Nast‘s business glossy until it folded earlier this year. He started his career at The Wall Street Journal, where he won a Pulitzer Prize as part of the paper’s team covering September 11. Pope has also worked as a freelance contributor for The Los Angeles Times and The New York Times.

Kyle Pope Is The New Editor Of The Observer — The New York Observer

Earlier: Observer Loses Another Editor

Now that the latest round of brutal layoffs is under way at the publication known as the Capitalist Tool, word on the street is that Forbes is looking to take its content in a new direction.

This week’s cuts — which were said to affect as many as 100 employees company wide — are just the latest in a series of changes Forbes has made in the past year. Last November, the company shuttered ForbesAuto.com, laying off its employees. A sister site, ForbesTraveler.com, remained open — until this week. We’re told that site has now been shut down as well, with its content being woven into Forbes.com.

Another round of layoffs hit the company in January, as Forbes prepared to merge its print and online editorial operations. Comparing lists of names of those cut then compared to this week, however, it became obvious that there was a shift in the weather. And speaking with some of those employees who got the boot yesterday, we knew we were on to something.

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We would have awarded the media fatigue prize last week to Condé Nast and all the speculation of what they’d cut next but, let’s face it, every week is a Condé Nast week.

Last week, the true speculation has been about Bloomberg LP‘s acquisition of BusinessWeek from McGraw-Hill: Who’s staying, who’s going, and who should step up to the plate and run the publication.

Read on for a recap of BusinessWeek news.

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Condé Nast is one of the largest magazine publishers in the U.S., and the news earlier this week that it was shuttering four titles really didn’t change that.

Condé still has 18 consumer magazine titles, plus two trades — WWD and Footwear News — under its Fairchild Publications arm. But the company had been working hard to streamline it portfolio in the past year. In addition to Cookie, Gourmet, Modern Bride and Elegant Bride, which all folded this week, the company has shuttered several titles this year. Men’s Vogue went a year ago, followed by men’s wear trade pub DNR (our former home), Domino and then Portfolio

So what’s left?

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Another Portfolio vet has scored a sweet gig.

Sara Clemence, the former lifestyle editor of Portfolio.com and co-founder of Recessionwire.com, has been appointed deputy business editor at The New York Post.

According to her Recessionwire bio Clemence’s job at Portfolio.com disappeared in a round of layoffs at the magazine at the end of last year. She was moved over to Conde Nast publication, shelter magazine Domino, which folded the same day. Clemence then went on to found Recessionwire with another former Portfolio.com staffer Laura Rich and freelance writer Lynn Parramore.

Clemence formerly worked for Forbes.com, The Albany Times Union and The Anniston Star. After working for the past few years in online media, it will be interesting to see what changes Clemence will bring to bear at New York’s News Corp.-owned tabloid paper.

Related: Former Portfolio.com Staffer Lands TV Gig

BloombergTV has brought on online and print veteran Dan Colarusso to serve as managing editor of U.S. television for the network, TVNewser reports.

Colarusso previously worked as managing editor for Portfolio.com, the Web site for doomed Condé Nast business publication Portfolio, which was shuttered earlier this year.

Prior to joining Portfolio.com, Colarusso worked as a business editor and metro editor at The New York Post, although his depature from the paper was fraught with drama. He has also contributed to The New York Times, Barrons and The Daily Beast.

The news comes one day after we learned that another Portfolio cast-off, Jim Impoco, had taken a somewhat non-traditional role at Reuters as enterprise editor. As traditional journalism models fold and evolve, we will probably be seeing more print journalists moving to the Web and then working in multimedia or, like Colarusso, television. It’s possible that the print jobs that have disappeared in the past year won’t return, so it’s more important than ever to be dynamic.

What do you think about this shift?

Earlier: So What Happened With Dan Colarusso’s NY Post Exit?

Related: Portfolio.com Media Blogger Moving On

Jim Impoco, the business journalism vet who had the misfortune of being fired by Portfolio Editor-in-Chief Joanne Lipman last year before the Condé Nast business publication folded earlier this year, has taken up a new post at Reuters.

Impoco, a longtime editor for The New York Times, has been appointed enterprise editor for Reuters Americas, a newly created position that will conceptualize and edit “groundbreaking and innovative stories and multimedia packages,” Reuters said.

“Reuters is an impressively large and influential platform, and I am sincerely flattered that they have asked me to try my hand at this,” Impoco said in a statement. “To be able to shape feature stories at an organization with Reuters reach is a dream job. No matter what happens to our industry, Reuters is certain to remain in the thick of it.”

In addition to working as the Sunday Business editor for the Times, Impoco has also previously served as assistant managing editor at Fortune magazine and was a Tokyo-based reporter for the Associated Press and Tokyo bureau chief for U.S. News & World Report.

Not long after his ouster from Portfolio last year, Impoco was named executive editor at Men’s Journal. He has also been contributing to other outlets like the Times magazine and Mediaite.com.

Related: Portfolio Editor Jim Impoco Fired
Fear And Loathing At Portfolio
Wenner’s New Warrior: Jim Impoco
Another Portfolio Veteran Finds A Home

TVNewser: Vanity Fair intern Thomas Kaplan is going to watch 32 hours of cable news over four days next week. Torture? Or actual work?

WWD: O The Oprah Magazine is getting a new look along with it’s new editor-in-chief. Design director Kerry Robertson has departed the magazine and will be replaced — at least for an interim period — by Robert Priest, who formerly worked at Portfolio. O‘s editor-in-chief Susan Reed recently left after less than a year, and she has been replaced by Susan Casey.

Media Ink: Greenspun Media Group prez Michael Carr has left the company, leaving Jason Binn, the founder of Gotham and Los Angeles Confidential (among other titles,) in charge of the company he once ran as Niche Media.

Wall Street Journal: Advertising agencies have had a tough year, but they say things will turn around soon. Stay optimistic!

Today on the media- bistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven were joined by novelist and newspaper columnist Michael M. Thomas to talk the morning’s media headlines.

The first topic tackled was the news that magazine publisher Condé Nast had hired consulting company McKinsey & Co..

“What management consulting companies are there to do is to protect the people…who hired them,” Thomas said. “When I heard that Condé Nast had hired McKinsey, I have to say, based on my own experience…I am both surprised and not optimistic. Unless McKinsey can deploy literally millions of consultants around the country to get people to start reading newspapers again, I can’t see what good they would do at a creative outfit like Condé Nast.”

According to Thomas, Condé was once a thriving company thanks to the “healthy cash flow” produced by the newspaper side, which was then invested into Condé’s popular magazines. “Si Newhouse is undoubtedly some kind of genius when it comes to magazine publishing,” Thomas said.

However, as the newspaper industry started to fail, Condé faltered, closing a handful of titles in the past year — including business mag Portfolio, Domino and Men’s Vogue — and cutting costs, and staff, across the board. But Thomas said he doesn’t think McKinsey will be able to do much more than dispatch more staffers. “There are just business problems that you can’t consult your way out of,” he said.

Also discussed: the future of the book industry and Thomas’s book, “Love & Money.” “There’s nothing in this book that couldn’t happen and, in some cases, came very close to happening,” he said.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.