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Posts Tagged ‘Publicis’

Morning Media Newsfeed: DWA, Hasbro Merger Talks End | The Onion Exploring Sale

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DreamWorks Animation, Hasbro End Merger Talks (THR)
Hasbro has called off merger negotiations with DreamWorks Animation, sources say. The deal chatter, which became public on Wednesday, appears to have been derailed in part by the performance of Hasbro’s stock and potentially the high price sought by DreamWorks Animation CEO Jeffrey Katzenberg. WSJ News last week that the toy maker was in early acquisition talks with the film studio drove the two companies’ stocks in opposite directions. Hasbro investors sent the toy company’s share price down more than 4 percent on Thursday and nearly 2 percent on Friday, when they settled at $54.02 on Nasdaq. Adweek DreamWorks reportedly wanted $30 per share, a relatively steep incline for stock trading at roughly $22. NYT / DealBook Also playing a role was a negative private reaction by the Walt Disney Company, which comprises roughly 30 percent of Hasbro’s business through licenses for Star Wars, Marvel characters, Frozen and the Disney Princesses toy line. Variety Neither side has officially commented on why the talks fell apart, nor the potential of a deal. Hasbro follows recent conversations DWA has had to sell the toon studio. In September, it discussed such a sale with Japanese tech giant SoftBank, that also ended just days later.

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Morning Media Newsfeed: Condé Nast Moves to 1 WTC | Car Talk’s Tom Magliozzi Dies at 77

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Condé Nast Moves to 1 World Trade Center (FishbowlNY)
The first wave of Condé Nast staffers settled into their new digs at 1 World Trade Center Monday morning. THR Thirteen years after the 9/11 terrorist attack, the resurrected World Trade Center, a 104-story, $3.9 billion skyscraper that dominates the Manhattan skyline, is opening for business, marking an emotional milestone for both New Yorkers and the nation. The publishing giant becomes the first commercial tenant in America’s tallest building. Mashable The building is currently just 60 percent leased. About 170 employees of Condé Nast’s 3,400 workers moved into the skyscraper. The rest of the company, which signed a 25-year lease for 1 million square feet, will move there in 2015. New York Post The sparkling new building is the tallest in the Western Hemisphere. It had originally been slated to open in 2006, but cost overruns and political infighting led to delays. Other new tenants include the General Services Administration and the ad firm Kids Creative. NYT The workers that began Monday are what Condé Nast calls corporate employees, meaning that they do not work for any one of its magazines in particular. Some work in human relations, some in accounting. Glamour? It will come later, as will Vogue, Vanity Fair, The New Yorker and Condé Nast’s other magazines.

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Morning Media Newsfeed: Kal Penn Joins Fusion for Midterms | SoftBank, DWA Talks Cool

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Kal Penn Named Special Correspondent of Fusion’s Midterm Mayhem (TVNewser)
Actor Kal Penn is joining Fusion as a special correspondent for its midterm election coverage. Fusion’s election coverage plans include a nightly primetime program Midterm Mayhem: The Ultimate Political Smackdown hosted by Fusion’s Nando Vila. FishbowlDC In addition to its television broadcast, the program will be livestreamed. Midterm Mayhem will be hosted by Vila with contributions from anchors Jorge Ramos and Alicia Menendez and Fusion’s Alice Brennan and Romina Puga. Capital New York Fusion is still modestly distributed, with Comcast, Time Warner Cable and DirecTV among the major distributors that don’t yet carry the channel. The livestream — which will only apply to the month-long midterm election series — is a chance for viewers who don’t get Fusion to sample its programming, with the goal of getting them to lobby their pay-TV provider to carry the channel. The channel held a similar stunt tied to its coverage of the 2014 World Cup from Brazil. THR Penn is known for his roles in the Harold And Kumar trilogy, The Namesake, House and How I Met Your Mother. In 2009, he took a break from acting to work as an associate director of the White House’s Office of Public Engagement, serving as the Obama administration’s liaison to young Americans. Politico / Dylan Byers on Media The show aims to “bring viewers all the essential political news of the day and answer questions of fundamental importance to Fusion’s audience,” the network said in a release. It premieres Sunday, Oct. 5, at 9:30 p.m. and runs until Election Day.

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AOL Expands Partnership with Publicis

AOL logo GThere’s a lot of money in video advertising, and so AOL has decided to expand its advertising partnership with Publicis. The deal will give VivaKi — part of Publicis — more access to premium video ad space across AOL’s brands.

According to a release, eMarketer reports digital video ad spending is increasing by a whopping 30 to 40 percent a year. EMarketer expects spending to hit $7.77 billion next year, up from $5.96 billion this year. Those kind of numbers were enough to convince AOL’s CEO, Tim Armstong, to go big.

“Video is fundamentally changing the Internet into sight, sound, and motion and the Publicis Groupe/AOL partnership is the start of enabling global video advertising to scale to global consumers — offline or online,” said Armstrong, in a statement. “AOL is transforming as a company and as a partner into a programmatic advertising platform, and today’s announcement is another big step in our strategy.”

Morning Media Newsfeed: YouTube to Acquire Twitch | Abramson Speaks | Pilhofer to Guardian

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YouTubeTwitch

YouTube to Acquire Videogame-Streaming Service Twitch for $1 Billion (Variety)
Google’s YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources familiar with the pact. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. The impending acquisition comes after longtime Google ad exec Susan Wojcicki was named CEO of YouTube earlier this year. SocialTimes As more consumers cut the cord in search of alternative forms of entertainment, Twitch has experienced impressive growth. In 2013, the service had more unique monthly users than Netflix and Hulu, and it jumped into the top 15 online services recently, passing HBO Go in terms of bandwidth. Mashable More than 1 million gamers broadcast on Twitch each month through Xbox One, PlayStation 4 and their computers; more than 45 million people log on to watch each month. Since its founding in 2011, Twitch has raised more than $35 million in funding. And let’s not forget Twitch Plays Pokémon earlier this year, which was possibly one of the most popular open source gaming experiences ever. GigaOM The Twitch acquisition could help YouTube finally get a foothold in the live video space. Live video has been a complicated subject for YouTube. The video service started to dabble with live streaming all the way back in 2010. In reality, live still doesn’t get big enough audiences to warrant high ad prices, and the fragmented nature of live streaming on YouTube hasn’t made it easier to win over big brands. Twitch has been the one notable exception to this move away from ad-supported live streaming.

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Morning Media Newsfeed: Apple to Buy Beats | Time Inc. Spin-off Set | House Questions Comcast Merger

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Apple in Talks for $3.2 Billion Beats Deal (Financial Times)
Apple is closing in on its largest ever acquisition with the planned $3.2 billion purchase of Beats Electronics, the headphone maker and music streaming operator founded by music producer Jimmy Iovine and the hip-hop star Dr. Dre. The deal could be announced as early as next week, people familiar with the negotiations said, but they cautioned that some details had yet to be agreed upon and talks could still fall apart. GigaOM While Beats Electronics is best known for its premium headphones, it launched a streaming music service, Beats Music, in January. According to the report, the streaming service would be included in the deal. Apple runs its own streaming music service, iTunes Radio. NYT / DealBook For Apple, whose revenue growth has slowed sharply in the last few years, the deal could point to a headlong move into the frontier of streaming music. iTunes Radio has been slow to enter the streaming world. At over $3 billion, the Beats acquisition would be a major departure for Apple, which under Steve Jobs favored smaller deals. CNET Beats Music debuted with a powerful billing and marketing partnership with AT&T and it has reportedly been growing quickly. Although the company has yet to disclose hard and fast subscriber numbers, industry estimates peg the total at about 200,000. The talks come as trends in music purchasing are shifting to subscription services. Data from the Recording Industry Association of America found that paid subscription services grew the fastest of all digital formats last year, rising to 57 percent, while revenues from permanent digital downloads that are iTunes’ specialty declined 1 percent. Mashable Apple has ramped up its pace of acquisitions in recent months. CEO Tim Cook has said in the past that he’s open to the idea of making 10-figure acquisitions. Apple stock was down by a little less than 0.5 percent in after-hours trading following the report.

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