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Posts Tagged ‘Publicis’

Morning Media Newsfeed: YouTube to Acquire Twitch | Abramson Speaks | Pilhofer to Guardian

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YouTube to Acquire Videogame-Streaming Service Twitch for $1 Billion (Variety)
Google’s YouTube has reached a deal to buy Twitch, a popular videogame-streaming company, for more than $1 billion, according to sources familiar with the pact. If completed the acquisition would be the most significant in the history of YouTube, which Google acquired in 2006 for $1.65 billion. The impending acquisition comes after longtime Google ad exec Susan Wojcicki was named CEO of YouTube earlier this year. SocialTimes As more consumers cut the cord in search of alternative forms of entertainment, Twitch has experienced impressive growth. In 2013, the service had more unique monthly users than Netflix and Hulu, and it jumped into the top 15 online services recently, passing HBO Go in terms of bandwidth. Mashable More than 1 million gamers broadcast on Twitch each month through Xbox One, PlayStation 4 and their computers; more than 45 million people log on to watch each month. Since its founding in 2011, Twitch has raised more than $35 million in funding. And let’s not forget Twitch Plays Pokémon earlier this year, which was possibly one of the most popular open source gaming experiences ever. GigaOM The Twitch acquisition could help YouTube finally get a foothold in the live video space. Live video has been a complicated subject for YouTube. The video service started to dabble with live streaming all the way back in 2010. In reality, live still doesn’t get big enough audiences to warrant high ad prices, and the fragmented nature of live streaming on YouTube hasn’t made it easier to win over big brands. Twitch has been the one notable exception to this move away from ad-supported live streaming.

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Morning Media Newsfeed: Apple to Buy Beats | Time Inc. Spin-off Set | House Questions Comcast Merger

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Apple in Talks for $3.2 Billion Beats Deal (Financial Times)
Apple is closing in on its largest ever acquisition with the planned $3.2 billion purchase of Beats Electronics, the headphone maker and music streaming operator founded by music producer Jimmy Iovine and the hip-hop star Dr. Dre. The deal could be announced as early as next week, people familiar with the negotiations said, but they cautioned that some details had yet to be agreed upon and talks could still fall apart. GigaOM While Beats Electronics is best known for its premium headphones, it launched a streaming music service, Beats Music, in January. According to the report, the streaming service would be included in the deal. Apple runs its own streaming music service, iTunes Radio. NYT / DealBook For Apple, whose revenue growth has slowed sharply in the last few years, the deal could point to a headlong move into the frontier of streaming music. iTunes Radio has been slow to enter the streaming world. At over $3 billion, the Beats acquisition would be a major departure for Apple, which under Steve Jobs favored smaller deals. CNET Beats Music debuted with a powerful billing and marketing partnership with AT&T and it has reportedly been growing quickly. Although the company has yet to disclose hard and fast subscriber numbers, industry estimates peg the total at about 200,000. The talks come as trends in music purchasing are shifting to subscription services. Data from the Recording Industry Association of America found that paid subscription services grew the fastest of all digital formats last year, rising to 57 percent, while revenues from permanent digital downloads that are iTunes’ specialty declined 1 percent. Mashable Apple has ramped up its pace of acquisitions in recent months. CEO Tim Cook has said in the past that he’s open to the idea of making 10-figure acquisitions. Apple stock was down by a little less than 0.5 percent in after-hours trading following the report.

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