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Posts Tagged ‘Rene Rodriguez’

Viacom Names New Vice President of Digital Media for ‘Americas’ Division

Rene Rodriguez has been named the new vice president of digital media for Viacom International Media Networks The Americas–covering Latin America, US Hispanic and Canada. Rodriguez will be charged with spearheading the development of digital content for MTV, Nickelodeon, Comedy Central, and Vh1, across the region, as well as for Tr3s; MTV, Música y Mas in the US.

He comes to Viacom from the WWE, where he was senior director of digital business development. Previously, Rodriguez spent some time in LA as the director of business development at media firm Hey Anita!. His new gig will be based in Miami, where he’ll report to VIMN executive vice president and chief operating officer Scot McBride.

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David Fincher Has Scott Rudin’s Embargo Back

Miami Herald film critic Rene Rodriguez was able to track down The Girl with the Dragon Tattoo director David Fincher, to get the filmmaker’s opinion about all this New Yorker-David Denby brouhaha business.

In case you hadn’t yet heard, Denby has been chastised by the film’s producer, Scott Rudin, and many media colleagues for breaking the December 13 Sony embargo on published reviews of the Fincher flick. On the very same Miami newspaper website, in fact, LA Times media critic Patrick Goldstein wonders whether the whole concept of a film review embargo is even still valid.

FishbowlLA applauds Fincher for: a) Putting this matter in the proper perspective (“tempest in a teapot…”); and, b) Saying something that we’ve always firmly believed would be far preferable for just about all concerned:

“Look, if it were up to me, I wouldn’t show movies to anybody before they were released. I wouldn’t give clips to talk shows. I would do one trailer and three television spots and let the chips fall where they may. That’s how far in the other direction I am. If I had my way, the New York Film Critics Circle would not have seen this movie [November 28] and then we would not be in this situation. I would be opening this movie on Wednesday Dec. 21 and I would have three screenings on Tuesday Dec. 20 and that would be it.

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