Media companies are starting to recognize the importance of social media. Earlier this year, The New York Times announced the creation of a social media editor position, which was filled by Jen Preston. In Texas, the Austin American-Statesman recently appointed Internet Editor Robert Quigley social media editor and National Geographic has also bought on a VP for social media, Robert Michael Murray.

Now, the New York Daily News is looking for a social media marketing manager, a full time position that “will create and manage social media opportunities to develop increased awareness, and extend our reach,” the company’s ad on mediabistro.com says.

Note to unemployed journalists: get on Twitter and start learning those social media skills now. They’ll definitely come in handy as you job search.