Ha ha, we can imagine how surreal this must have been.
As the 2015 Sundance Film Festival approaches, there’s a bold graphic design look in the offing from NYC’s Mother Design. Per a recent It’s Nice That blog post, the cross-country collaboration has led to some notable mountain-man moments:
“It’s been funny seeing ‘Robert Redford to sign off’ on our work plans in recent months,” Mark Aver, Mother Design New York design director says, revealing the new identity for the 2015 edition of the Sundance Film Festival…
The designs are based around the idea of the eclipse, echoing the parent brand in the perhaps unavoidable reference to the sun, though the idea of the burning circle device will be exclusively used next year. “The eclipse is built from a sun and moon, which immediately brought the Institute logo into the core of the solution,” Aver explains. “We also liked that the eclipse is a visual metaphor for the convergence of filmmakers and audience that happens at Sundance.”