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Posts Tagged ‘Rodale Inc.’

Rodale Restructures Runner’s World and Bicycling Sales Teams

Rodale Inc. is dedicating sales and marketing resources to Runner’s World and Bicycling. Below are the leaders of those new departments.

  • Molly O’Keefe has been promoted from associate publisher of Runner’s World and Running Times to publisher of the brands. O’Keefe has been with Rodale for the past 11 years. She had been Runner’s World and Running Times’ associate publisher since 2008.
  • Zack Grice has been promoted to Bicycling’s associate publisher of sales. He has been with brand for 15 years, most recently as associate publisher of marketing.
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Rodale Splits Into Three New Groups

Maria Rodale, the CEO of Rodale Inc., has made some big changes at the publishing house. Adweek reports that the company is now split into three groups: Healthy Living, Active Living and Digital/Brand Development.

The Healthy Living Group includes Men’s Health, Women’s Health, Prevention and Organic Gardening. It will be overseen by David Zinczenko, who now holds the title of Excutive Vice President, General Manager. Active Living, which includes Runner’s WorldBicycling, and Running Times, will be overseen by David Willey, who is now a Senior Vice President, General Manager. The third group, Digital/Brand Development, doesn’t have a General Manager in place yet.

As with any major changes, someone will be displaced. Mary Murcko is leaving Rodale, and she will be replaced by Chris Lambiase, who has been promoted to Publishing Director.

Tim Kennedy Takes GM Role At Rodale

Rodale Inc. has tapped Tim Kennedy to serve as general manager of Rodale.com and Rodale News Network.  According to a company press release, Kennedy will supervise sales, marketing, and content for Rodale’s website and oversee the growth of the Rodale News Network — the publisher’s health, wellness, and environmental information service.  Kennedy will work with Rodale titles including Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World, and Organic Gardening.

Kennedy will report to president, integrated marketing & sales and company CMO Gregg Michaelson.  Michaelson is eager to add Kennedy’s experience to the team:

We continue to add talent, invest in our digital strategy and change our organization for the future.  Tim’s experience will be of immediate benefit to our newer initiatives as well as our established brands. He understands the importance of editorial excellence and has a track record of success in digital media.

Prior to his time at Rodale, Kennedy was president, publisher, and CEO of The Morning Call — a newspaper based in Allentown, PA.

Rodale Integrates Sports Brands, Promotes Two

bicycling.jpgJust over a month after restructuring and promoting its editorial leadership and chief executives, magazine publisher Rodale Inc. said today that it has integrated its running and cycling sales teams under one associate publisher.

Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.

Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.

The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”

Last month, Rodale implemented a number of changes across many of its titles and divisions, including giving additional responsibilities to David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who now also serves as editorial director of Bicycling.

Full release after the jump

Previously: Rodale Restructures Management

Related: How To Pitch SI.com, How To Pitch Skiing

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Former Rodale CEO Ardath Harter Rodale Dies At 81

ahr.jpgArdath Harter Rodale, the former chairman and CEO of the family-owned magazine publisher Rodale Inc., died today at age 81.

Rodale was the mother of the company’s current CEO and chairman, Maria Rodale, and the wife of another former CEO, Bob Rodale. “We are very sad to say goodbye to an amazing woman, and more importantly, to our mother and the grandmother to our children. She will be very missed,” Maria Rodale said in a statement released by the company today. The cause of death was not disclosed.

Ardath Rodale first came to work at Rodale in 1956. While there, she oversaw renovations of the company’s Emmaus, Penn. headquarters, choosing to implement energy-saving features on the buildings instead of tearing them down and starting anew. Her husband, Bob, was killed in a car accident in 1990, and she took on the role of chairman and CEO. She was CEO until 2002 and stepped down as chairman in 2007 and took on the role of “chief inspiration officer” as her daughter Maria took her place on the board.

She also served as co-chair of the board of non-profit Rodale Institute, which is dedicated to research and education focused on organic food and agriculture.

In addition to her work at Rodale, Ardath was a columnist for Prevention magazine, an author and an AIDS activist, serving on the Harvard AIDS Institute’s International Advisory Committee. She also received many honorary degrees over the years, including two Honorary Doctor of Humane Letters degrees from DeSales University and Lehigh University, an Honarary Doctor of Laws degree from Kutztown Unversity and an Honorary Doctorate of Humanities degree from the New College of California in San Francisco.

Ardath is survived by four children, including Maria, and eleven grandchildren, who will no doubt carry on the traditions of Rodale Inc. in her memory.

Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and Rodale.com; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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Men’s Health Runs Same Cover Twice — Purposely?

500x_500x_coversmh.jpgDavid Zinczenko is in a heap of trouble today after some eagle eyes noticed that this month Men’s Health ran an almost word-for-word cover as its October 2007 issue.

But Zinczenko told Keith Kelly today that the self-plagiarism was intentional, and “it was only newsstand copies, it was not inadvertent, and it was part of overall branding strategies.”

You see? Zinczenko totally wanted readers to notice the similarities in this totally on-purpose goof, because maybe then they’ll buy a subscription to the Rodale Inc.-owned magazine instead of just buying single-issue newsstand copies. Just part of an overall branding strategy of being totally and inexcusably lazy.

Read More: UncoveredNew York Post

Men’s Health Editor Says Running the Same Cover Lines Twice was Deliberate –<Gawker

Saul Hansell Leaves New York Times For AOL

hansell.190.jpgToday is just the day for former print people to move on over to the other (digital) side: first was MaryAnn Bekkedahl from Rodale Inc., and now New York Times tech writer Saul Hansell is leaving his Bits blog behind to be the first announced staffer on AOL‘s Seed.com, a new “content managing platform.”

Hansell has worked for the Times for 17 years, and for nytimes.com for two. AOL has been expanding its niche blog structure lately, and has been on somewhat of a hiring frenzy, though ironically it’s still looking to trim 1/3 of its workforce.

Read More: Official Announcement: I’m Going to AOL –Saul Hansell’s blog

Rodale Group Publisher Bekkedahl Decamps For Digital Pursuits

Bekkedahl.jpgMaryAnn Bekkedahl, the EVP/group publisher at Rodale Inc., today announced plans to leave the publisher after 17 years. Rodale said Bekkedahl was departing “in order to pursue digital and new media opportunities,” although any specific plans weren’t mentioned.

“While I’ve enjoyed participating in this whirlwind of new media evolution through my role at Rodale, I now believe that the time is right for me to engage in these emerging trends in a new way,” she said in the announcement. “One of my proudest achievements at Rodale was building such a strong and talented sales and marketing team, and I know my colleagues will continue to serve our clients with the same creativity, innovation and service that make them the best in the business.”

Bekkedahl started at Rodale as a sales rep for Prevention. She moved up to positions like senior VP and global brand director for Men’s Health and publisher of Men’s Health.

Sigh. Another talented member of the print media world, defecting to the Web.

Full release after the jump

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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