To showcase the latest version of its “Eternal Tribute” obituary product on the Web, Boston firm Tributes Inc. is pointing media to the example of an everlasting memorial page for Whitney Houston.

On this same day, in concert with the National Funeral Directors Association (NFDA) convention taking place all week in Charlotte, North Carolina, Tributes Inc. is also trumpeting the fact that they have entered into a digital partnership with SoCal’s Forest Lawn. From today’s release:

The platform has been integrated with Forest Lawn’s systems to streamline obituary data collection and management and the Tributes team is collaborating with Forest Lawn to introduce new technologies. Forest Lawn will be fully leveraging Tributes’ flagship product, the Eternal Tribute.

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