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Posts Tagged ‘Ron Reagan’

Air America Media Celebrates New Web Site In Style

09.23.09 Launch Party 056.jpgIt’s not often that we find ourselves at media events eating Chinese take out in someone’s living room. But that’s exactly what we experienced Wednesday night as Air America Media celebrated the upcoming launch of its new Web site.

Newly engaged chief digital officer Michael Bassik (right), CEO Bennett Zier and chairman Charlie Kireker welcomed guests to the sprawling apartment located just north of Soho on Broadway and introduced the site’s editor-in-chief, Beau Friedlander, who talked about the venture, which the company hopes will become the homepage for progressive Democrats.

Air America’s on-air talent were also in attendance, including Ron Reagan, Lionel, Montel Williams and Ana Marie Cox. We also chatted with The Onion‘s Baratunde Thurston, blogger Maegan Carberry and Deanna Zandt. And happily, unlike one unlucky partygoer (or building resident) we avoided getting trapped in the elevator. We took the stairs.

More pictures after the jump.

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What’s Next In Multi-Platform Content: 4 Questions for Air America’s Bennett Zier

bennett.jpgNewspapers are dying, magazines are closing and more journalists are finding themselves without paying gigs every day. Everyone is wondering: what does the future hold for the media? We brought the questions to the front lines, asking leaders in the field to tell us: what’s next?

Bennett Zier, the CEO of left-leaning Air America Media, knows multi-platform content and niche branding is the key to any media company’s survival today. He is quick to wave off any definition of Air America as simply a radio network.

“We’re a progressive Web site that has its own radio network, and a radio network that has a Web site,” he said.

FishbowlNY: Speaking on a media panel last week, you said that content providers need to find a target market for their content and that they should strive to become the “est” of something. What is Air America’s “est”?

Bennett Zier: We are the most left of center-est or we’re the left-est. Air America is a very well known brand and a brand that speaks to content that is left of center and progressive for listeners, viewers and readers. From our research we know that Air America has become synonymous with progressive media.

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