Our sister publication Adweek had previously tipped the majority of those set to be celebrated at a September 30 gala event to be MC-ed by Morning Joe co-host Mika Brzezinski. But today, they added two more notable honorees: U2 lead singer Bono and the charity he co-founded, (RED).
Deborah Dugan, CEO of (RED), will accept the honors on Bono’s behalf during Advertising Week at Cipriani Downtown. Adweek has also partnered with (RED) for a year-long initiative to rally brands around the global fight against AIDS. From today’s announcement:
While Adweek Brand Genius recognizes excellence in brand-building efforts over the past year, the Brand Visionary honoree acknowledges a career’s worth of achievement and celebrates an individual’s propulsion of their cause or brand to worldwide renown. Previous Brand Visionary recipients are former New York City mayor Michael Bloomberg (2012) and Russell Simmons (2013).