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Posts Tagged ‘Ryan Scott’

LA Startup Not Waiting for Superman

There’s a very informative interview today over at SoCalTech.com with CauseCast.com head honcho Ryan Scott. The Culver City firm, nurtured in 2008 by Arianna Huffington (who remains on the Advisory Board), is mainly about helping non-profits master the web and create online pathways at pinnacle media-attention moments.

FishbowlLA had no idea that CauseCast’s co-branded blogger ranks had passed the 1,000-person threshold. Thanks to contributors like George Lucas and Bill Gates, the site gets over a million uniques per month. Scott shares a great example of how the company was able to help extend the underlying mission statement of Davis Guggenheim‘s most recent documentary:

We launched an education section–partially in response to the Changing The Equation effort by the White House, but also because of the Waiting for Superman movie, which catalyzed a lot of the current talk about reforming education. We launched that section with Paramount, with the movie ad as the lead sponsor. It’s doing very well.

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Huffington On HuffPost’s “Impact” Vertical: “This Has Been A Passion Of Mine For Many Years”

huffpost impact.jpg

Last week, The Huffington Post launched a new socially conscious vertical, HuffPost Impact. The new section of the online pub, launched in partnership with Causecast.org, features cause-related news and opinion, with many stories including a call to action that connects readers to ways to donate time or money.

For example, during its launch week, HuffPost featured a story on its homepage about Monique Zimmerman-Stein, “a mother who shares a rare genetic disorder with her children that causes blindness.” Rising medical bills forced Monique to sacrifice her own sight to save her daughters’. Huffington Post readers responded to the call to donate to the family, and the site raised over $30,000 in a matter of days.

“This has been a passion of mine for many years,” HuffPost editor-in-chief Arianna Huffington told FishbowlNY in an interview yesterday. “Back when I was living in Washington in the early ’90s I pitched the idea of creating a CSPAN3 because I thought we needed to have a 24/7 outlet to cover what is happen in communities, that can cover nonprofits and people giving money. At the time it wasn’t clear the that the Internet was going to be the place where people would get their news 24 hours a day.”

Huffington has extended this idea of 24/7 cause-related news to HuffPost, where anyone looking to donate to a cause — or simply learn more about it — can search the site any time of day. AllforGood.org, which claims Huffington as a board member, is helping power cause searching on the section.

More of our interview with Huffington, after the jump

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