The New York Observer is getting into the art game with the launch of a new site, GalleristNY.com. Launching tomorrow, GalleristNY will focus on the city’s art scene, all with the patented Observer delivery.

“The art world, which just a few decades ago comprised, ’4,000 heavily medicated human beings,’ to borrow critic Dave Hickey’s phrase, has grown dramatically in recent years, and is growing still, becoming a multi-billion-dollar industry that stretches around the world,” explained the site’s Editor, Andrew Russeth, via email. “And yet art journalism has not scaled at the same speed. We think people are looking for a serious and yet entertaining take on these far-reaching changes, a public forum that mirrors the industry’s wider changes.”

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Just yesterday we reported that New York Observer‘s culture editor Christian Lorentzen was heading to the London Review of Books. And just like that, he’s been replaced.

The Observer announced today that Sarah Douglas, currently a staff writer at Art+Auction magazine and its affiliate website, will be the new culture editor at the Observer.

Editor Elizabeth Spiers said about Douglas, “She has a great eye for a story and I know she’ll produce a smart, sophisticated culture section that I look forward to reading.”

Douglas also ran the U.S. editorial office of the London-based The Art Newspaper and has contributed to New York magazine online, The Economist’s quarterly Intelligent Life and The National, among others.

“I’m excited to bring my knowledge of the arts to a leading paper that covers all of the cultural disciplines that thrive in this city,” Douglas said.