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Posts Tagged ‘Sarah Medford’

The Media Mob Featuring Bob Barnett and Jack Kliger | Disney’s Fabulous New Foodie

Lunch At MichaelsIf you were to find the appropriate food metaphor for a Wednesdays at Michael’s I’d say it’s a tasty stew served hot with a number of surprise ingredients that can spice things up at a moment’s notice. That’s precisely what happened today when I was joined by passionate foodie and patron saint of farmers everywhere Tessa Edick, founder of FarmOn!, a 501 (c)3 organization, which she launched in 2011 and which was recently featured on Forbes.com. She describes FarmOn! as ”a social responsibility that supports the local food system and funds educational opportunities in agricultural for students pursuing farm-related careers.” In short, Tessa’s mission through FarmOn! is to get the world — or at least all of New York — starting with the Hudson Valley — to recognize the important role farmers (who she calls “starmers” — get it?). My pal, the tireless and terrific Judy Twersky brought us together along with Beyond PR Group’s partner Beth Feldman today and believe me, I learned more about where the food we eat comes from than I could ever hope to tell you in the time allotted to write this column. My head was spinning like never before by the time we said our goodbyes. Trust me, I’ll never buy a container of hard-boiled eggs while driving on the New Jersey Turnpike again.

Tessa Edick and Diane Clehane

Tessa Edick and Diane Clehane

Dynamic Tessa is a one-woman empire who has an exciting new deal with Disney (more on that later), has a new book out in September (ditto) and is sure to be a name you’ll know, if you don’t already, very soon. Born and raised in upstate New York, Tessa told me she was born with a passion for food that was nurtured by her Italian-born mother (her great grandparents owned a dairy farm). Despite growing up in an economically depressed area, she and her siblings were “happy and healthy” due in large part, she says, to the way they ate food purchased from local farmers. But, she explained, as she grew older she wanted a life away from the country and went off in search of ”glamour and success” in the big city. At 27, she returned to her roots and started her own food company, Sauces n’ Love with her ex-husband (she sold the company to him in 2010). Just as Tessa was extolling the many virtues of buying from your local farmer (or, at the very least, knowing where the food you are eating comes from), proprietor Michael McCarty sauntered over to our table. When I introduced him to Tessa and told him about her mission on behalf of the farmers, he told us he was once a duck farmer way back when in 1976 when he had the first foie gras farm in the United States. Small world, no?

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Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

David Zaslav, David Zinczenko and the Next Big Name in Fashion

1003_mockup.gifOn any given Wednesday, the Michael’s dining room is chock full of moguls (David Zaslav, David Zinczenko) and mavens largely known to faithful readers of this column, and today was no exception. Yet, every once in a while, I’m lucky enough to meet people who, despite their impressive accomplishments, have managed to keep a relatively low profile.

Today was one of those days thanks to David Thalberg, founder of The Thalberg Group, who introduced me to a fascinating woman. If you’ve never heard of Lisa Sun, founder and CEO of Project Gravitas, trust me, you will. The Taiwanese-born, Ivy League-educated entrepreneur learned the ropes working at McKinsey & Co for 11 years, advising clients in the U.S., Asia, Europe and Latin America on strategic issues for the firm’s global luxury fashion and beauty practice. And, it’s clear in talking to her, that the inspired ideas behind her new business have been percolating for a long, long time.

Armed with degrees in biology and political science from Yale and a lifelong passion for fashion, Lisa rose through the ranks to become McKinsey’s resident expert on the luxury and fashion markets. As such, Lisa gave plenty of keynote addresses at symposiums, including the American Express Luxury Summit. While living all over the world and developing her business acumen as her career progressed, she learned quickly that dressing the part was also a key strategy in building a successful career. Having been a size 22, size 8 and “now a proud size 12,” Lisa was determined to create a line of dresses that gave style-savvy women the fashion they craved and the self-assurance they needed. And that’s how Project Gravitas was born. “We are that dress,” explained Lisa. “The one you wear on the interview where you get that job, the one that inspires you to go to that party, the one that you slip on for that very important day. It’s the one you wear that makes you feel like, ‘Bring it on!’”

Lisa Sun and Diane Clehane

The collection of 10 ‘niche dresses’, available exclusively on Project Gravitas’ website, retail between $195- $295 with free shipping and returns (“By selling online, we can keep the retail price accessible”) and are manufactured exclusively in New York with fabrics from the finest Italian mills. Here’s the real secret ingredient that is sure to attract the attention of Spanx wearers everywhere: each dress is designed with built-in shapewear from high performance moisture-wicking fabric that is breathable and machine washable. Lisa told me, “I wanted to make the ‘treat me’ dress for the young executive who wants to trade up from Zara, the ‘super mom’ who wants to look good for date night. I think of these dresses as beautifully designed safety blankets.”

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Sarah Medford Cut from Architectural Digest

Sarah MedfordArchitectural Digest’s executive editor, has been ousted. WWD reports that Medford was forced out, but a magazine spokesperson refused to comment.

Medford had been with Architectural Digest since 2010, when Margaret Russell brought her aboard from Town & Country. Medford had been with Town & Country for 16 years.

Stephen Wallis, most recently Architectural Digest’s features editor, is succeeding Medford.

First on FishbowlNY: Art Director, Copy Chief Gone from Town & Country

towncountry23.jpgThere is even more turnover at Hearst’s Town & Country. FishbowlNY has learned that the mag’s art director Agnethe Glatved has resigned and that copy chief Jean Rodie was let go.

New York Post reported earlier today that new EIC Stephen Drucker was cleaning house in the Art + Culture section, letting go editors Sarah Medford, Zoe Settle and Chris Schmicke.

A Town & Country spokesperson told FishbowlNY, “It’s customary for new editors-in-chief to make some shifts in staffing as they build their team. That’s what Stephen is doing, and we expect to announce replacements shortly.”

The spokesperson also said that the recent release of Medford’s book, At Home with Town & Country, “was not a factor” in her being let go.