On any given Wednesday, the Michael’s dining room is chock full of moguls (David Zaslav, David Zinczenko) and mavens largely known to faithful readers of this column, and today was no exception. Yet, every once in a while, I’m lucky enough to meet people who, despite their impressive accomplishments, have managed to keep a relatively low profile.
Today was one of those days thanks to David Thalberg, founder of The Thalberg Group, who introduced me to a fascinating woman. If you’ve never heard of Lisa Sun, founder and CEO of Project Gravitas, trust me, you will. The Taiwanese-born, Ivy League-educated entrepreneur learned the ropes working at McKinsey & Co for 11 years, advising clients in the U.S., Asia, Europe and Latin America on strategic issues for the firm’s global luxury fashion and beauty practice. And, it’s clear in talking to her, that the inspired ideas behind her new business have been percolating for a long, long time.
Armed with degrees in biology and political science from Yale and a lifelong passion for fashion, Lisa rose through the ranks to become McKinsey’s resident expert on the luxury and fashion markets. As such, Lisa gave plenty of keynote addresses at symposiums, including the American Express Luxury Summit. While living all over the world and developing her business acumen as her career progressed, she learned quickly that dressing the part was also a key strategy in building a successful career. Having been a size 22, size 8 and “now a proud size 12,” Lisa was determined to create a line of dresses that gave style-savvy women the fashion they craved and the self-assurance they needed. And that’s how Project Gravitas was born. “We are that dress,” explained Lisa. “The one you wear on the interview where you get that job, the one that inspires you to go to that party, the one that you slip on for that very important day. It’s the one you wear that makes you feel like, ‘Bring it on!’”
The collection of 10 ‘niche dresses’, available exclusively on Project Gravitas’ website, retail between $195- $295 with free shipping and returns (“By selling online, we can keep the retail price accessible”) and are manufactured exclusively in New York with fabrics from the finest Italian mills. Here’s the real secret ingredient that is sure to attract the attention of Spanx wearers everywhere: each dress is designed with built-in shapewear from high performance moisture-wicking fabric that is breathable and machine washable. Lisa told me, “I wanted to make the ‘treat me’ dress for the young executive who wants to trade up from Zara, the ‘super mom’ who wants to look good for date night. I think of these dresses as beautifully designed safety blankets.”