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Posts Tagged ‘Scott Dadich’

Condé Nast May Start Giving More Free App Downloads

At a Condé Nast town hall meeting yesterday morning, the idea of more free app downloads, like the Adobe-sponsored May issue of Wired, was kicked around, according to the New York Post.

The big proponent of apps at Condé Nast is Scott Dadich, vice president of digital development, whose success in developing the first app for Wired got him the job of all app development for the company. Wired readers downloaded more than 105,000 paid editions for the first issue last June, compared to the 80,000 or so magazines purchased at the newsstands. Even better, without all the shipping and printing costs, publishers saw a bigger cut — even taking into account the 30% that went to Apple.

But then sales dropped off sharply, averaging about 27,369 a month, which translates into a little over a $100,000 per month in revenue — not enough to fund the content.

Free app downloads may help boost traffic for publications. And although Condé Nast is continuing to charge per issue, this may be a sign that it’s rethinking whether or not paid issues are the only way to save publishing.

Wired’s New Creative Director: ‘I Have to Perform.’

It’s never easy taking over for someone who does a particular job extremely well. When Val Kilmer replaced Michael Keaton in the 90′s Batman film series it was awkward and weird. Yes, the decision to add creepy nipples to the bat suit didn’t help, but Kilmer just didn’t live up to the expectations we had, set by Keaton’s stellar performance.

For Brandon Kavulla, this is his Batman moment. Wired, under the guidance of  its former Creative Director Scott Dadich, became known for its bold, attention grabbing design. Since Dadich moved on to work on digital platforms at Condé Nast, the job of keeping the magazine’s look interesting has fallen to Kavulla.

He at least seems to recognize the big shoes he has to fill, as he tells WWD today that he’s nervous about the future:

I think any magazine you take on, if you don’t feel intimidated or feel like, ‘Oh, man, I really got to do some great stuff,’ you’re not being realistic. It’s like a musician who’s been getting on stage all his life and is still nervous getting up there — people paid for the tickets, and I have to perform.

Kavulla – who adds that he’s going to simplify the magazine’s look in the next few months  – certainly has his work cut out for him. Only time will tell if he ends up pulling a Keaton or a Kilmer.

Wired Magazine and TED Come to Long Beach

Wired magazine was in town last week, hosting a tech-centric TED gathering in Long Beach last Thursday at the 555 East American Steakhouse. Most of the Wired bigwigs, including publisher Howard Mittman, EIC Chris Anderson, and super-awesome contributing editor Clive Thompson (pictured above on the left with Conde Nast‘s Scott Dadich; NBC Universal International’s Roma Khanna; and Wired managing editor Jacob Young) were there. The Daily Show‘s Jon Hodgman and Boing Boing‘s Mark Frauenfelder also made appearances, among others. No video, unfortunately. But we do have plenty of glamor shots!

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Scott Dadich To Keep Things Strictly Digital At Condé Nast

Until last Friday, Scott Dadich was juggling two job titles at once: creative director at Wired and Condé Nast’s executive director of digital-magazine development.  Now, WWD’s John Koblin is reporting that Dadich will concentrate solely on the latter of the two roles and continue to develop the company’s new media agenda. 

Since July, Dadich has been back and forth between managing Wired magazine in San Francisco and teaching print editors in New York how to incorporate their copy with new tech devices (i.e. tablet computers).  Dadich has been at the forefront of company’s new media ventures and connected Condé Nast to Adobe to build iPad apps for Wired and The New Yorker.  Other company titles including Vanity Fair, GQ, and Glamour also have apps that are currently in development.

Dadich’s move may be motivated by the recent decline in Wired‘s digital performance.  According to the Audit Bureau of Circulations Rapid Report, after selling 100,000 copies in its debut month of June, the magazine’s iPad app sold just 59,000 combined copies in July and August.

First Look At Wired.com Relaunch

Wired.com is expected to get a its long overdue relaunch sometime later this week. Courtesy of TechCrunch, we have our first look. The move is tied to the magazine’s recent design overhaul executed by creative director Scott Dadich. Most striking part is the middle-of-page toolbar.

You know, it really ties the page together.

  • Wired Redesigns
  • Wired Redesigns

    wired_redesign.jpgHere‘s their explanation:

    Spearheaded by creative director Scott Dadich, who joined Wired last spring from Texas Monthly, the redesign is based on a simple premise: expand our use of provocative photography and inventive illustration while maintaining our tradition of innovative typography and design pioneered by John Plunkett in 1993.

    Perhaps our Grape Nuts are finally safe.

    EARLIER:

  • Al Gore and Wired‘s Art Director Ruin My Grape Nuts
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