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Posts Tagged ‘Scott Flanders’

Playboy Enterprises CEO Dissects Past, Present, Future

PlayboyCoverAbout the only thing Playboy Enterprises Inc. CEO Scott Flanders did not divulge to senior writer Kim Lachance Shandrow is the company’s current earnings. Otherwise, the 58-year-old exec was notably candid and specific about where the company has come from under his watch, where it now stands and how it might evolve.

One of the first things Flanders did after arriving in 2009 was slash company staff. Of the 535 non-Playboy mansion staffers on the payroll when he came in, only 11 remain. The CEO also bought back from Manwin the rights to, which he had previously sold:

Last spring, Playboy recaptured full control of “at significant expense” and relaunched it in August.

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Playboy Names Chief Revenue Officer, SVP Digital Content

2007_03_arts_playboypartyPlayboy is expanding its digital team by adding Matt Mastrangelo and Cory Jones as chief revenue officer and senior VP of digital content, respectively. Both are new roles at Playboy.

Mastrangelo comes to Playboy from Self, where he served as associate publisher since last year. Prior to that he spent over a decade at Wenner Media serving a variety of roles, including publisher of Rolling Stone and Men’s Journal. Jones was most recently editor of, a role he held since 2012.

“With their exceptional track records in the digital media space, Cory and Matt will catalyze the great advertising and editorial teams we already have in place at Playboy as we continue to build out our digital platform and maximize our print, digital and sponsorship revenue opportunities,” said Scott Flanders, Playboy Enterprises’ CEO, in a statement.

Playboy is Making Some Curious Changes

Scott Flanders is Playboy Enterprises first CEO outside of the Hugh Hefner family, and he’s got some interesting ideas for the company. According to The Wall Street Journal, Flanders is working hard at expanding the licensing of the iconic Playboy brand (Playboy toothpaste? Maybe!) and wants people to think of Playboy as elegant. ”Our favorite line is, ‘Less sweatsuit, more Tom Ford,’” Kristin Patrick, CMO of the company, told the Journal.

It’s easy to get caught up in Playboy’s sweatsuit attack — it seems, at the very least, un-American — but the change that Flanders is brining that will surely catch the most attention is a new, nudity-free app:

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Is Hugh Hefner Really The Top Dog At Playboy?

After it was reported in January that Playboy founder Hugh Hefner was taking control of Playboy Enterprises Inc., it appeared as though Hef was calling the shots and all was right in the bunny universe.  According to Jeff Bercovici of Forbes however, Hefner is really more of a figurehead whose title as owner is more honorary than it is rooted in any real controlling power.  Hefner is actually the junior partner of Icon Acquisition Holding LP and — by Moody’s Investors Service estimations — holds a 37 percent stake in the company.

A controlling 60 percent share of the venture is owned by Rizvi Traverse Management, the private equity firm involved in the Playboy buyout.  The remaining 3 percent belongs to Playboy CEO Scott Flanders.  While the numbers indicate that Hef is a minority partner, he still carries plenty of the perks of ownership including a $1 million annual salary, editorial control of Playboy, and continued lodging in the Playboy mansion for a small fee.

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Playboy Goes Private

When people can go pretty much anywhere online to see naked women, how does a monthly magazine that built its reputation on pornography (and articles!) stay relevant? Well, it’s not that easy. Playboy magazine has been hurting for quite some time now (it currently has over $100 million in debt), but perhaps with Hugh Hefner taking control of Playboy Enterprises Inc., the publishing company behind Playboy, things will start to turn around.

Today Hefner, all 84 years of him, becomes owner of the magazine he founded way back when with a picture of a semi-nude Marilyn Monroe. Hefner had this to say about the deal:

With the completion of this transaction, Playboy will come full circle, returning to its roots as a private company.  The brand resonates today as clearly as at any time in its 57-year history. I believe this agreement will give us the resources and flexibility to return Playboy to its unique position and to further expand our business around the world.

Scott Flanders, the current CEO of Playboy Enterprises, will retain his position. He commented that he hopes to “transform Playboy into a brand management company.”

Playboy Strikes Deal With AMI

9d2d2009d7d44d03dAM5 playboy magazine April  2009.jpgTwo weeks ago, news leaked that Playboy Enterprises was in talks to sell their holdings to London Fog owner Iconix Brand Group Inc. Hugh Hefner‘s publishing empire’s stock has fallen drastically in the last five years, and the recent economic downturn dealt a major blow to the magazine industry, and drew speculation that Playboy was no longer a sustainable enterprise. (In September alone, Playboy‘s ad pages fell 35 percent.) Turns out, the rumors were only half right.

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Media Web Turns 10|Vote For An AgencySpy-Inspired Short Film|Glamour Gets Infected|Playboy CEO Flanders Believes In Print|IAC CEO Diller Says No To Ads On Daily Beast

TVNewser: Jon Friedman‘s Media Web turns 10 years old today.

AgencySpy: You can vote for a 3-minute video inspired by an AgencySpy story about a sex tape shot in New York-based ad agency Atmosphere. The short film is one of the top ten finalists in the NetflixFindYourVoice film-making contest. The winner gets to produce a feature length film.

Daily Intel: Swine flu hits another Conde Nast fashion mag, Glamour.

Folio: New Playboy CEO Scott Flanders is a self-proclaimed “believer in print”. “I don’t believe the magazine has lost its relevance,” he said of the men’s mag. “I believe the magazine will come back.”

PaidContent: IAC CEO Barry Diller defended The Daily Beast‘s lack of a business model and said running an ad early on during the Web site’s inception was a mistake. “When I saw it, I said, ‘how can you do this? This is terrible.’ I don’t want to take an ad now because it’s not going to produce revenue for us at this stage and until we conceptualize a manner of advertising that is different than standard display,” he said.

LA Mayor Dates Local TV Anchor|Conan O’Brien Hosts First “Tonight Show”|Playboy Confirms CEO Pick|Porfolio‘s Margolick Heads To Newsweek|Hearst Sells Stake In E Ink

FishbowlLA: Los Angeles Mayor Antonio Villaraigosa is reportedly dating Lu Parker, an anchor on local television channel KTLA.

LA Times: Conan O’Brien debuted on “The Tonight Show” last night and scored high ratings.

Chicago Tribune: It’s official: Scott Flanders has been named the next CEO of Playboy.

The Observer: Former Portfolio staffer David Margolick has joined Newsweek.

Folio: Hearst agreed to sell its stake in E Ink, a electronic reader technology firm that developed technology for the Kindle.

Your Father’s Girlie Mag Has A New Boss

play7777.jpgLet’s admit it- you haven’t picked up a Playboy since you snuck a peek at your old mans porn stash sometime during puberty. All those hardcore and fetish magazines you’re reading haven’t exactly been good for the mag’s circulation numbers. And the recession hasn’t helped either- last month parent company Playboy Enterprises Inc. reported a first quarter loss of $3.1 million.

But there’s a new sheriff in town, and maybe he can turn it around. The rumors we reported yesterday turned out to be true- SoCal media executive Scott Flanders has been hired as the new CEO of Playboy Enterprises, and he believes in print. In an interview with the Chicago Tribune, Flanders said:

The consumer experience is much more tactile and comfortable with print. Particularly with magazines, there is a visual experience. Not just for the content and the editorial, but also for the advertising. The newspaper and magazine industry do not have an audience recession. When you add the print readership and the 45 million pageviews. … The audience for Playboy is larger than it has ever been.

So maybe there’s room for optimism. Us, we just want to get invited to the Mansion before Hef retires.

Previously on FBLA:
Scott Flanders Possible New CEO Of Playboy

Scott Flanders Possible New CEO Of Playboy

According to the Wall Street Journal, Playboy Enterprises is going to offer the job of CEO to Scott Flanders, president and CEO of Irvine-based Freedom Communications Inc. WSJ cautioned that contracts had not been signed and the deal could still fall apart, but, “after a couple of recent visits to the Playboy Mansion, Mr. Flanders has emerged as the clear favorite”. The CEO post has been vacant since Christie Hefner stepped down late last year.

Freedom Communications owns several television stations and newspapers in the United States, including the Orange County Register.