Perhaps the single biggest takeaway from the 2012 TV Summit is that Yahoo is trying REALLY hard to drum up Hollywood awareness of its new video content production strategy. The website sponsored the event and the Yahoo logo was front and center everywhere.

“We’ve got eight out of 10 people online touching Yahoo.com.” said Yahoo’s VP of  originals & video programming Erin McPherson in a new-media panel discussion.  “We call ourselves the ‘fifth network.’ That’s aspriational. But we’re TV on steroids. We’re creating a TV consumer experience but adding social and mobile.”

They’re also creating some nice swag. I was given not one, but two shiny blue Yahoo pens from a booth inside the  Summit. Very nice.

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