It’s been a herky-jerky month for Hearst Corporation. It began with the theatrical roll out of a very good 125th anniversary documentary; continued with a salacious sex scandal involving Scott Sassa; and is now ending with an angry Twitter and Facebook protest by employees at a flagship publication.
Reporters, editors and other workers at the San Francisco Chronicle are using the twin social media powerhouses to register their displeasure at Hearst’s desire to shift to a new health insurance plan that they say will dramatically increase costs. For some, this means changing their Twitter avatar to a red box; for others, it’s a matter of re-tweeting. And here’s how the open letter on Facebook begins:
We, the employees of the San Francisco Chronicle, have had enough.
We love this newspaper, and we’ve worked hard since the layoffs of 2009 to help keep it afloat. We’ve done everything Hearst demanded: sacrificing pay raises, giving up seniority, losing vacation time and holidays, even working through what used to be our paid lunch hour.