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Posts Tagged ‘Serena Torrey’

New York Launches Dating Website

New York magazine and the online dating site HowAboutWe have partnered to launch a new dating website, housed within New York’s site. The new venture, viewable at nymag.howaboutwe.com, combines the hipness of New York with the upcomer HowAboutWe, a site where single people suggest date ideas.

Business Insider reports that the site will be promoted heavily by the magazine, and revenue between the two brands will be split evenly.

Serena Torrey, New York’s Executive Director of Business Development, explained that before launching this new site, the magazine’s personals section represented an opportunity wasted.

Now with the site off the ground, this seems like a win for both parties. For New York it gives them the chance to increase revenue and for HowAboutWe, it attaches the site to a hip brand.

If you’re single, what are you waiting for? Head over to the site and suggest a date. Maybe start with “How about we drink expensive wine while reading FishbowlNY?” and go from there.

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Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

New York Set to Launch Deals E-Newsletter

New York magazine is getting ready to launch New York Deals, a service that gathers the best of the many e-commerce deals that are out there, and then submits them to you. The service – which launches on the 11th – already has some partners, including Gilt City, zozi, BuyWithMe, and Lifebooker.

Serena Torrey, New York Media’s Executive Director of Digital Business Development, says that New York Deals will be unique:

It’s incredibly difficult for busy people to know which email is worth opening and which deal is worth buying, particularly when the businesses featured are unfamiliar. New York Deals aims to solve this problem for users: by subscribing to the New York Deals newsletter, New Yorkers will be receiving a short, weekly list of the deals that are most worthy of their attention, and possibly a slice of their paycheck.

Look, FishbowlNY loves New York, but saying that you’re going to solve the overcrowded inbox problem for people by sending them another email isn’t exactly the smartest thing ever.

But hey, good luck!

NYMag.com, “MediaBytes” Share Video Content With 1Cast

NY Magazine.jpg

1Cast, the broadcast platform that delivers video clips to phones and desktops, today announced a partnership with NYMag.com and Shelly Palmer‘s “MediaBytes.”

New York magazine’s Web site and Palmer have agreed to share their daily video programming with the 1Cast library, making all of their content available to people who use the 1Cast service. (Check out a screenshot of the NYMag.com interface on 1Cast above.) 1Cast also today announced partnerships with financial news providers New York Financial Press and TheStreet.com.

NYMag.com will provide its daily clips about fashion, restaurants and culture through the site, while Palmer’s two-minute “MediaBytes” clips will offer tecnology, media and entertainment news and opinions.

“NYmag.com has built a growing database of cutting edge fashion, food, news, and culture content that is consumed by more than 5.5 million unique visitors per month on our site,” said Serena Torrey, New York Media’s executive director of business development. “By working with 1Cast, we’ll be able to make our videos, and our brand, available to an even wider audience over multiple platforms.”

“I’ve been working in TV for a long time and it’s clear that when news happens now it’s everywhere — on TV, on Twitter, on Facebook,” added Palmer, who hosts of “MediaBytes” and serves as managing director of Advanced Media Ventures Group. “Offering ‘MediaBytes’ to this always on generation takes many forms, and expanding distribution to online and mobile platforms suits both our audience and our own sensibility.”

Related: New NYMag.com Feature Product Of New Media Deals

Lesser of Two Evils: Media Companies Explore Alternatives to Laying Off

soup liggne.jpgNot that long ago news that major media companies were mandating unpaid weeks off and significant salary cuts would have been greeted with outrage. These days, while not great news, one is tempted to breathe a sigh of relief: it’s better than being laid off! And it certainly seems like more companies are trying to figure out ways to avoid just that.

AllThingsD is reporting that New York is cutting the salaries of its writers. Says NYMag spokesperson Serena Torrey “Where we can find efficiencies in terms of limiting, say, freelance labor or hours worked, or by renegotiating deals, we’re certainly doing that.” Gawker is speculating that the cuts may be as much as 15%, though it will vary per writer. In somewhat related news Kurt Anderson has penned his last column for the magazine, due to his “busy schedule,” though he will still contribute periodically.

Meanwhile Gannett, the country’s largest newspaper publisher, is requiring all of its 30,000 employees to take an unpaid week off as a way to avoid laying off.

Read more

New York Responds To Brown Family

nymag-regan-cover.jpgEXCLUSIVE

As FishbowlNY first reported, lawyers for Denise Brown and Nicole Brown‘s are furious over this week’s New York magazine article by Vanessa Grigoriadis chronicling the O.J. Simpson book debacle and subsequent fall of Judith Regan at News Corp — specifically, the Brown family’s involvement in HarperCollins’ attempts to pay them off with profits from the ill-fated If I Did It book project.

New York magazine’s response, via spokesperson Serena Torrey:

New York’s story reflects the facts as we know them. News Corp. executives present at the meeting in Indianapolis say that one of the lawyers there was representing the Brown family in the negotiation. The Brown family maintains that that is not the case. A day after a prospective settlement was hammered out and presented, the Brown family conclusively rejected it. While Vanessa Grigoriadis called the Brown’s lawyer for comment 24 hours before final closing, we are sorry we were not able to represent the Browns’ position fully in the article.

Torrey adds that the magazine first became aware of the Browns’ complaints via FishbowlNY — when we obtained and posted a faxed letter from Brown family lawyer Natasha Roit to New York — and that it never arrived at New York‘s offices or those of its owner, Bruce Wasserstein:

Incidentally, the only place we’ve seen this letter is on your site today. It never arrived in any offices associated with New York magazine or Bruce Wasserstein.

EARLIER:

  • Nicole Brown Family Demands Retraction From New York Mag Over Regan Article
  • Brown Family’s Letter To New York [PDF]