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Posts Tagged ‘Seth Rogin’

Jim Roberts on Why He Joined Mashable

MashableLogoAt the top of Jim Roberts‘ big mashable.com announcement, the recent Reuters digital recruit writes:

To some it might seem a bit of a departure. You might imagine a headline like: “Longtime New York Times and Reuters veteran forsakes legacy media for digital upstart.”

Perhaps, but only from an old-guard union employee manning a chugging printing press. For the rest of us, the more accurate headline is something like, “Jim Roberts Rises from the Ashes of Next to Join One of Next Big Things.” Mashable is already big, of course, but Roberts writes that he sees tremendous growth potential, especially in the area of video journalism.

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Seth Rogin Leaves NY Times for Mashable

Seth Rogin, The New York Times’ VP of advertising for the past 13 years, is leaving the company to join Mashable. Ad Age reports that Rogin will become Mashable’s first chief revenue officer.

At Mashable, Rogin will lead a team of 18. “Mashable is really excelling in reaching the tech-focused, internet-focused audience,” Rogin told Ad Age. “We can bring in brands that want to reach this audience like auto, apparel, and entertainment.”

Rogin’s appointment is effective immediately.