Have you yet attended an “ugly Christmas sweater party?” If today’s press release for the November 23 launch of Pleasanton, CA based online retailer jingleballz.com is to be believed, these gatherings are an of-the-moment strand of the North American hipster social fabric:

“Ugly sweater parties are hot right now, but to really stand out you need more than just a gaudy Christmas tree or flashing reindeer nose. That’s where we come in,” said jingleballz.com founder Shawn Nohr. “Whether it’s a gift for yourself, a friend or for the White Elephant gift swap, calling these cheeky sweaters a ‘conversation piece’ is an understatement.”

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