Last week, The Huffington Post launched a new socially conscious vertical, HuffPost Impact. The new section of the online pub, launched in partnership with Causecast.org, features cause-related news and opinion, with many stories including a call to action that connects readers to ways to donate time or money.
For example, during its launch week, HuffPost featured a story on its homepage about Monique Zimmerman-Stein, “a mother who shares a rare genetic disorder with her children that causes blindness.” Rising medical bills forced Monique to sacrifice her own sight to save her daughters’. Huffington Post readers responded to the call to donate to the family, and the site raised over $30,000 in a matter of days.
“This has been a passion of mine for many years,” HuffPost editor-in-chief Arianna Huffington told FishbowlNY in an interview yesterday. “Back when I was living in Washington in the early ’90s I pitched the idea of creating a CSPAN3 because I thought we needed to have a 24/7 outlet to cover what is happen in communities, that can cover nonprofits and people giving money. At the time it wasn’t clear the that the Internet was going to be the place where people would get their news 24 hours a day.”
Huffington has extended this idea of 24/7 cause-related news to HuffPost, where anyone looking to donate to a cause — or simply learn more about it — can search the site any time of day. AllforGood.org, which claims Huffington as a board member, is helping power cause searching on the section.
More of our interview with Huffington, after the jump