Unless you’re rich and subscribe to Bloomberg Terminals, you probably don’t pay much attention to Bloomberg Markets. However, a cover story planned for October about the 50 most influential people in business might change that. That’s the plan, at least.
According to Adweek, Bloomberg Markets Publisher Michael Dukmejian is taking aim at magazines like Forbes and Time beginning with the October issue:
‘We’re a magazine that a lot of people in the media-buying community haven’t paid a lot of notice to,’ Dukmejian says. ‘Now, we’re trying to position ourselves as a broader, consumer-based magazine.’
That shift first appeared back in April when the magazine hired its first creative director, snatching up Siung Tjia from ESPN The Magazine.
This is just the latest move from Michael Bloomberg to expand his influence in the world once he departs office. The most obvious was the launching of Bloomberg View, but by pitting Bloomberg Markets against more mainstream publications, Bloomberg is reaching out even more.
Time will tell if that long reach also possesses any grip.