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Posts Tagged ‘Smithsonian’

Latest Smithsonian Magazine Features Gaggle of Celebrity Contributors

Smithsonian_November2013Want to read Martha Stewart‘s thoughts on the Singer sewing machine? How about Frank DeFord‘s look at the legacy of baseball’s Negro League?

These and many other celebrity guest essays are part of the November issue of Smithsonian magazine, which takes a look at the “101 Objects That Made America.” The objects were culled from The Smithsonian’s collection of some 137 million artifacts housed at 19 different museums and research centers, and are part of a fall multimedia offensive:

Richard Kurin (under secretary for history, art and culture) has selected 50 different items for his parallel book debuting this month, The Smithsonian’s History of America in 101 Objects. The Smithsonian Channel’s four-part series, Seriously Amazing™ Objects, premiering November 25, features surprising encounters with many of these objects.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Smithsonian Media Names Associate Publisher

Smithsonian Media has promoted Judy Glassman from marketing director to associate publisher, marketing. Before joining Smithsonian, Glassman held a variety of marketing roles at publications such as GQ, Allure, Lucky and Self.

“For the past two years, Judy has shown the kind of vision that exemplifies the goals and objectives at Smithsonian Media,” said Stephen Giannetti, vice president of advertising sales and marketing for Smithsonian Media, in a statement. “Her talent has played a significant role in supporting our multi platform efforts from our signature event ‘The American Ingenuity Awards’ to expanding our offerings within our 17 museums.”

Glassman’s appointment is effective immediately.

Cover Battle: Smithsonian or The Hollywood Reporter

Welcome back to FishbowlNY’s weekly Cover Battle. Today we have Smithsonian versus The Hollywood Reporter. Smithsonian’s cover features a Thomas Jefferson collage that is so detailed it even includes his scarf. Our founding fathers sure were neck wear enthusiasts. Granted, there wasn’t much else to get excited about back then. When John Adams showed up to a meeting rocking a new scarf, people probably discussed it for weeks. Except for George Washington, he was most likely stewing in a corner because no one noticed his new perm. He was such a diva.

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Time Inc., Smithsonian Pair Up On Advertising

smithsoniancover.jpgAdvertising revenues are at a premium these days, so magazine publishers are seeking ever more creative ways to market themselves to advertisers.

Take today’s announcement that Time Inc. is now pairing with Smithsonian Media — the publisher of high class titles like Smithsonian magazine — to offer multi-title advertising opportunities to clients. Time Inc. will now include Smithsonian’s titles in its offerings, adding to Smithsonian’s sales efforts that are already in place.

Although Time Inc.’s 21 magazines and 26 Web sites in the U.S. have a greater reach, Smithsonian is one of the largest magazines in the country — reaching seven million readers with a circulation of two million. So even though on the outset it seems like Smithsonian has the most to gain from this partnership, it looks like Time Inc. will also be pulling in some additional ad space from allying itself with Smithsonian’s iconic brands.

“This is a great opportunity for both companies to bring even more to our advertising partners,” said Time Inc.’s president of corporate sales and marketing Leslie Picard in a statement about the partnership, adding that Smithsonian’s brands are “wonderful complement” to Time’s portfolio.

Who will partner up next?

Full release after the jump

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