In these times of journalistic layoffs and media conglomerate belt-tightening, the rapid, ongoing Southern California expansion of community news hub venture Patch.com seems almost surreal. Yesterday, after some last-minute technical hiccups, the AOL seed-funded enterprise turned on the newest of its area websites, South Pasadena Patch, the same day the L.A. Press Club announced that San Francisco-based Patch west coast editorial director Marcia Parker (pictured) will be flying down to address the organization’s annual meeting on Thursday, October 14th.

When a new Patch launches, one of the first orders of business for readers is to click on the biography page of the site’s local editor. In the case of South Pasadena Patch, the new hire is Sonia Narang. After receiving a Master’s in journalism from UC Berkeley, the California native honed her skills as an online video producer for PBS’ Frontline, NBC Nightly News, MSNBC.com and others.

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