The Discovery Institute, a Seattle-based organization that bills itself as “the intellectual home of the modern intelligent design movement,” is celebrating this morning. All because the book Darwin’s Doubt is set to debut at #7 on this Sunday’s New York Times non-fiction bestsellers list.
After applauding the NYT for a “remarkably accurate” plot synopsis of Stephen Meyer‘s new book, David Klinghoffer, a senior fellow with the Center for Science and Culture (CSC), explains that there are no missing media links. Good old-fashioned promo-ing was an important part, he writes, of the bestseller momentum:
Dr. Meyer has been on The Michael Medved Show several times, on the The Dennis Prager Show, The Dennis Miller Show and many other national and local talk-radio programs. Not trivial either is the decision by Barnes & Noble to feature the book with in-store displays in 300 of its bookstores across the country, likely due in part to the strong sales record of Meyer’s first book, Signature in the Cell.