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Posts Tagged ‘Steve Hansen’

SpinMedia Elects New CEO

Last week, we told you about SpinMedia’s plans to revive VIBE as a quarterly print publication. Today comes news of a much bigger VIBE imprint at the parent company.

DaleStrangPicSteve Hansen, who at the beginning of the year was promising to make the company profitable, is out as CEO. Replacing him is media vet Dale Strang (pictured). SpinMedia provided FishbowlNY with the following statement:

Effective today, Dale Strang has been elected chief executive officer of SpinMedia by the company’s Board of Directors. Strang, previously general manager of VIBE, has deep experience in digital media – including executive positions at IGN and Ziff Davis — that the Board believes will be instrumental in moving the company forward to maximize its growth potential and profitability. Steve Hansen made a great contribution to SpinMedia and its future as a next-generation digital media company, and will transition into a role as a strategic advisor.

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SpinMedia Resurrects Vibe, Will Print Four Issues Per Year

It appears Vibe in print isn’t dead after all. SpinMedia, which bought Vibe in April and then promptly announced that it would fold the magazine, has reversed its decision. According to Ad Age, Vibe is alive, and will be printed as a quarterly magazine from now on.

Ironically enough, the decision to keep publishing Vibe came about from SpinMedia’s shuttering of Spin. “My thinking about print goes all the way back to Spin,” Steve Hansen, SpinMedia’s CEO, told Ad Age. “The way the editorial group was configured didn’t make a lot of economic sense. It was a money losing proposition. We couldn’t figure out a way to make Spin work.” Luckily for Vibe fans, Hansen believes a pared down version of Vibe is the right way to go.

The first of the quarterly Vibe’s will be its 20th anniversary issue. However, don’t get too excited about this rejuvenation. Hansen mentioned that Vibe would continue to exist in print ”as long as it makes economic sense.” In other words, grab an issue while you can.

BuzzMedia Cuts 20 Percent of Staff

BuzzMedia, which bought and then folded Spin, is now laying off 20 percent of its workforce. According to All Things D, the company is going to end up hiring new people to replace some of those who are dropped. The rumor is that about 50 people will lose their jobs today, and sometime shortly after that, about 25 new hires will be made.

In a memo, BuzzMedia’s CEO Steve Hansen called the changes “painful,” but added that they were neccessary as part of a restructuring that includes focusing on a select few brands:

Transformation sometimes requires making very hard decisions. Make no mistake about it, today will be difficult for all of us but our success is dependent upon greater focus on our audience, evolving our portfolio of brands, all supported by powerful technology and data. We need to align the organization around those objectives and today is a first step, albeit a very hard one.