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Posts Tagged ‘Style.com/Print’

Condé Nast Folds Style.com Magazine

Did you know that Style.com had a print counterpart? Probably not. And that’s one reason why Condé Nast has decided to fold Style.com/Print just two years after launching it.

From the beginning, Style.com/Print seemed doomed. The name was terrible and the content was even worse; often articles that appeared on Style.com were duplicated in Style.com/Print. There really was no reason for anyone to buy the magazine. In the end, Condé wisely decided to shut the operation down. With a positive spin, of course.

“Since the relaunch [of Style.com] in early September, the site continues to exceed growth expectations,” a Condé spokesperson told The New York Post. “To continue that momentum, we’ve made the decision to focus 100% of our efforts on our core digital business.”

Rest in peace Style.com/Print. We hardly knew ye.

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Style.com/Print Names Advertising Director

Matt Rice has been named Advertising Director of Style.com/Print, the print counterpart to the fashion website. The title launched in early November and was billed as a way to give readers insight into the spring 2012 season.

Rice will continue his duties as Executive Director, International Fashion at WWD, WWD.com and Style.com.

Style.com’s First Print Issue Launches Next Week and It Sounds Horrible

(Via The New York Times)

When FishbowlNY heard in April that Fairchild was launching a print version of Style.com, we first thought of the Bizarro Jerry episode of “Seinfeld.” A website becoming a magazine is the exact opposite of the way things should be, much like the “Bizarro” friends Elaine makes are the opposite of Jerry, George and Kramer (Memorable exchange: Elaine: “They read.” Jerry: “I read.” Elaine: “Books, Jerry.” Jerry: “Oh… big deal!”). But Style.com/Print — yes, that’s the name — is happening, and it’s hitting newsstands next week.

Along with that terrible name, the contents of the first issue don’t sound enticing either. The New York Times reports that all the content is brisk, and some pieces are simply ripped straight from the Internet, such as a collection of Twitter updates and a list of which fashion shows got the most page views on Style.com. Brilliant, right? Well, that’s not even the worst part. While the focus of the issue is on spring fashion, all the ads feature fall clothing.

One would think that at some point, someone — anyone, a janitor for god’s sake — at Fairchild would’ve said, “You know, maybe Style.com/Print isn’t the best idea.” But that would mean everything would’ve happened like it does in real life, and Fairchild appears to be living in a Bizarro world.