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Posts Tagged ‘Susan Schulz’

“Reverse Publishing” Gains Traction at Meredith, Hearst

mixing_bowl.jpgReverse publishing, or the act of taking a Web property and turning it into a print publication, may seem counter-intuitive considering the past couple of years the industry’s had.

But Meredith Corp. and Hearst Publications both weathered the recession and drop in ad sales fairly well, and therefore make some of the best candidates for the experiment. According to MediaWeek, Hearst will be publishing a “bookazine” called Light & Delish, based on recipes from their foodie Web site Delish.com. Meanwhile, Meredith just released its second MixingBowl.com print magazine last week.

But with the relatively low costs of putting something online versus putting it in print (and considering that neither of these publications are relying heavily on advertisers, but are consumer-driven and crowdsourced), what’s the point of putting these food projects to print? Says Light & Delish project editor Susan Schulz:

“It’s a way to repackage content in a way that’s meaningful to the reader…We’re sitting on such great content. We’ve found success and repurposing it on the Web, and there are other ways to repurpose it. We’re always looking for revenue streams — and low-cost revenue streams.”

So before you submit your next recipe to your favorite cooking site remember: it just might end up as an ad-hoc profit-maker for a media company.

Read More: Hearst, Meredith Try Web-to-Print TitlesMediaweek

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NYWICI’s 2008 Matrix Awards — Diane Sawyer on Robin Roberts: ‘Made for Margaritas and Dancing’

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Today at New York Women In Communications’ annual Matrix Awards Luncheon (from left): Presenter and ABC News correspondent Bob Woodruff; honoree and Disney Media Networks co-chair/Disney-ABC Television Group president Anne Sweeney; honoree and Good Morning America co-anchor Robin Roberts; and presenter and co-anchor of Good Morning America Diane Sawyer

Emcee and Top Chef host Padma Lakshmi (pictured below the jump), when complimented on her “amazing appetite,” gave away why “I’m uniquely qualified to do my job: I sit on my ass, I eat, and I talk”; honoree and playwright Anna Deavere Smith did her best Studs Terkel impression; Good Morning America co-host and ABC News co-anchor and presenter Diane Sawyer divulged that GMA co-anchor and honoree Robin Roberts is a friend “made for margaritas and dancing,” while Roberts confessed to the crowd that she calls Sawyer “Thelma,” as in half of the eponymous duo that drove the 80′s girls-gone-liberated buddy flick Thelma and Louise because “sometimes in the morning [hosting GMA], we feel like we’re about to go over that cliff holding hands.” More heartstring-pulling, hand-holding, hijinks and pictures from the event after the jump…

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Mag Editors On Truth Serum: ‘I Have So F*cked Up’

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All hail the editors-in-chief (from left): CosmoGIRL!’s Susan Schulz, Redbook’s Stacy Morrison, mediabistro.com founder and CEO Laurel Touby, Men’s Journal’s Tom Foster, Slate’s Jacob Weisberg; Jane’s Brandon Holley, and Departures’s Richard Story

Photo by David Vanderheyden

Slate‘s Jacob Weisberg called Slate a “cult.” Jane‘s Brandon Holley advised to “kill them with kindness.” Departures editor Richard Story admitted he was most famous at Vogue for hiring Lauren “Devil Wears Prada” Weisberger. CosmoGirl! editor Susan Schulz estimated that she spends 40 percent of her time editing.

At our “Editors on Truth Serum — The New Rules of Success Now” panel last night, top dogs at some of the leading glossy magazines (and Slate) got down and dirty, telling the crowd of 100 exactly where they’ve gone right — and wrong — as they carved their respective paths to that corner office.

Excerpts of some of the juicier moments:

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