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Posts Tagged ‘Tanzina Vega’

NY Times Names ‘Race and Ethnicity’ Reporter

The New York Times is moving staff reporter Tanzina Vega to its national desk, where she’ll cover a new beat — race and ethnicity. Vega announced the news on Twitter.

Vega has covered a variety of beats for the Times, including Media, Business, Sports, and Metro. She’s an experienced and talented reporter.

FishbowlNY also likes the fact that the Times tapped a Latina for the role, instead of the typical white male.

We’re definitely looking forward to Vega’s new work.

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Same Size, Different Look: Jet Magazine Unveils Full Makeover

We included a size reference in the headline because evidently that aspect of Jet magazine is a big deal to loyal readers. From a New York Times report by Tanzina Vega:

One thing that won’t change, however, is the magazine’s unusual size — 5⅛ inches by 7⅜ inches. [Johnson Publishing chief executive Desirée] Rogers said the magazine enlisted the opinions of focus groups around the country for ideas on the makeover. “The one thing we kept hearing was, ‘Don’t change my size,’ ” she said.

The revamped August 12 Jet issue (pictured) comes on the heels of a very successful 2012 online revamp of sister publication Ebony. That followed a print redesign and in the wake of those separate changes, traffic at ebony.com has increased six-fold since July of last year.

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New York Publishing Founder George Hirsch Leaving La Cucina Italiana

After five years it looks as though George Hirsch has had his fill at La Cucina ItalianaTanzina Vega writes that the 76-year-old print veteran is stepping down as chairman of the board and publishing director at the food mag after joining as a consultant in 2006.  Hirsch, who is known best in the industry as the founding publisher of New York, said he is prepared to make his exit once the company finds a suitable replacement:

I wasn’t looking for a full time job.  We need a full time publisher who’s going to take it to the next level and who, frankly, knows a lot more about the digital world than I do.

While La Cucina Italiana seeks out an individual to oversee their digital agenda, Hirsch was glad to report that since 2008 the title has witnessed double-digit gains in print advertising revenue.  Print circulation in the U.S. has improved from 75,000 to  135,000 in the past three years — a growth pattern Hirsch attributes to the rising appeal of Italian cuisine and cooking shows headlined by celebrity Italian chefs such as Mario Batali.

Hirsch said the magazine will begin interviewing candidates to replace him this week.  La Cucina Italiana releases eight issues each year and costs $6 on newsstands.

Lucky To Celebrate Their 10th Year In Print With 100+ Videos

According to Tanzina Vega of NYT‘s Media Decoder, Condé Nast’s fashion title, Lucky, is pulling out all the stops to commemorate their 10-year anniversary.  The magazine’s December issue will feature over 100 online videos to offer an up close look at the publication’s content and the unique fashion styles of its editors.  Every video will be connected to a page in Lucky‘s December edition and these digital shorts will be rolled out starting tomorrow on the magazine’s official website.

Condé partnered up with Talk Market, a company that customizes video content for major brands, to make this celebratory Lucky issue happen.  Editor-in-chief, Brandon Holley, believes the addition of a video to complement print will link readers closer to content:

“A lot of women read magazines when they’re in the park, or on the bus, or at the gym or at home, so it’s a neat way to liven it up with your mobile because you always have your mobile with you.”

Lucky‘s December issue hits newsstands next Tuesday and will include bar codes that readers can scan to access the video database from their smartphones.