Posts Tagged ‘The Drudge Report’
Henry Blodget of Business Insider has a massive crush on The Drudge Report. He explains his love in a post titled “It’s Time People Realized That The Drudge Report Is A Major Media Property Worth Hundreds Of Millions Of Dollars.” We assume Blodget went with that because he couldn’t think of anything longer.
Blodget gets butterflies every time he clicks on The Drudge Report for a multitude of reasons. He believes Matt Drudge “is arguably the single-most powerful individual in the digital news business.” By saying “arguably” there it kind of deflates the statement, but still! The love is there, and it’s smoldering.
The Drudge Report gets tons of page views — it has passed one billion per month — so Blodget declares “the Drudge Report is almost as big a digital media property as The New York Times. That’s absolutely staggering.”
The best part about Drudge Report? According to Blodget’s math, it’s worth “$150 million to $375 million,” and that’s a low estimate.
If Blodget’s love letter doesn’t get a link on Drudge it would be a crime. A crime against the heart.
We don’t know what the Drudge Report is trying to tell us with all the winking, but it can’t be good. Or can it???
Perhaps we’ll never know why these pictures are dominating the site right now. Or will we???
No newfangled social network can compete with the Drudge Report. The 15-year-old aggregator of links was responsible for between 5 and 10 percent of the traffic to the New York Times and USA Today during the period studied. It accounted for 15 percent of the traffic to the Washington Post, 20 percent to the New York Post and an astonishing 30 percent to the Daily Mail.
That’s a lot of traffic for such a small operation. Basically, if you’re having a slow day on your site, get Drudge to pick something up that you wrote and then sit back, crack open a beer and watch the visitors – and excitable commenters – come pouring in.
Andrew Breitbart is a graduate of the Matt Drudge School for Journalism: the more sensational a headline, the better it works. And Breitbart employs this principle frequently on his Web sites BigHollywood.com, Breitbart.tv, Big Government.com, and the news aggregation site Breitbart.com.
But Breitbart is somewhat of an anomaly: he was not only editor of The Drudge Report, but also one of the head researchers to get The Huffington Post off its feet. And now he’s looking to add mainstream journalism to the laundry list of targets he plans on taking on with a totally new site.