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Posts Tagged ‘the guardian us’

Megan Carpentier Joins Guardian US

The Guardian US has named Megan Carpentier deputy opinion editor. Carpentier was previously Raw Story’s executive editor and an associate editor at Talking Points Memo. She has also served as an editor at Jezebel and an associate editor at Wonkette.

Carpentier’s work has appeared in publications like Us Weekly, The Washington Post, The Guardian and Foreign Policy.

Carpentier will join Matt Sullivan at the Guardian US’s “Comment is Free” opinion vertical. She starts April 15.

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The Guardian Hopes Clever Ads Will Attract American Readers

The Guardian is a widely-respected paper, but it has been having a tough time attracting an American readership. It has made some big hires — such as Glenn Greenwald and Ana Marie Cox — but still, traffic to its United States coverage has been low. To help turn things around, the paper has decided to launch a six figure ad campaign.

According to The New York Times, the Guardian’s effort (pictured above) is running on billboards and online. Each ad features two sides to a hot topic, such as online privacy and women in the military. The Guardian is hoping that people will also tweet a picture of the ad that represents their view.

The spreads are clever, but we doubt this will attract new readers. The main problem is that there’s already about 5,734 U.S. media outlets for people to digest. People are overloaded as it is. So despite its track record, The Guardian is fighting a battle for American attention that it cannot win.

The Guardian ‘Delighted’ by Quick Success in U.S.

The Guardian has been a respected daily newspaper based in London since 1821. In its two centuries of newsgathering, the paper went from telling a local story to providing a national presence.

In September, The Guardian branched out further, opening a U.S. operation in Soho.

Janine Gibson was chosen to helm the new operation. After 14 years in various positions with the organization, she is now editor-in-chief of Guardian US.

American response has been overwhelmingly positive, since The Guardian set up shop in New York.

The Guardian has already reached more than 24 million visitors on its site.

“We’re absolutely delighted,” Gibson tells FishbowlNY. “We started very quietly and small and we’ve grown fast.”

She says the Manhattan office has expanded to nearly 40 staffers.

Read more

Guardian US Taps Naomi Wolf as Weekly Columnist

The Beauty Myth author Naomi Wolf is joining the Guardian US website, Comment is Free.

Wolf will write a weekly column and will also appear live on the site weekly to interact with readers in the comments section.

Guardian US brings the Guardian’s hard-hitting investigative brand to a new focus on American news and opinion,” Wolf said.  “But Guardian US’s perspective is global as well as national; and there has never been a stronger need for a media platform that encourages America to talk engagedly to the rest of the world, and invites the rest of the world to talk directly to America.  It is for that reason that I am excited as well to be partnering in a new format of interactive opinion journalism, in which op-eds are an opening point for a direct online discussion and debate with the national and global community of Guardian US readers.”

Wolf joins other  journalists, such as Ana Marie Cox and Amanda Michel, appointments announced by the company in recent months that are part of its goal to create a hub for Guardian readers in the United States.