For months, we’ve been hearing more and more about Journalism Online — a new company launched by Steven Brill and L. Gordon Crovitz in the hopes of offering a standard pay wall plan for a variety of different news outlets.
Some of the outlets that are soon unveiling Journalism Online’s software, which they’re calling Press+, include The Intelligencer Journal-Lancaster New Era in Lancaster, Penn., The Fayetteville Observer in North Carolina and online news outlet Global Post. Each pub is taking Press+, adapting it to its own needs, and integrating it into its Web site, paying Journalism Online 20 percent of their pay wall earnings in the process.
For the Lancaster paper, adapting Press+ means only charging those outside of its local area for access to certain content, like obituaries. But Global Post’s use of the software may be more far reaching; the Web site is planning to make paying for content optional, but hopes to have “tens of thousands of paying readers by year’s end,” after a debut next month.
The upside for using Journalism Online’s pay wall product is that these publications don’t have to put the time and effort into developing their own system. If it doesn’t work, no harm, no foul. And if it pays off, a couple of a reporters get their salaries paid for by their readers. And if it all works out, that’s even better news for Brill and Crovitz, who will undoubtedly attract more business as their product’s visability goes up and its success becomes measurable. But the ultimate question on everyone’s mind — from Newsday to The New York Times — is now: will readers pay?
Read more: Some News Outlets Ready to Try Charging Online Readers –New York Times
Previously: Journalism Online Offers Alternative To Pay Wall