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Posts Tagged ‘TheAwl.com’

Shafrir, Lawson To Return To Gawker

ggg.jpgAs revealed by TheAwl.com yesterday, and confirmed by Gawker editor-in-chief Gabriel Snyder via Twitter, it looks like Doree Shafrir will be returning to Nick Denton‘s empire in the New Year.

TV writer Richard Lawson will be back, too, Snyder tweeted. He left Gawker earlier this year to work for TV.com.

Shafrir left Gawker in 2007 to join The New York Observer, but was among those let go from the paper in June.

Could these decisions to return to the blog have anything to do with Gawker’s recent decision to offer its writers full-time employment and benefits?

Doree Returns (To Gawker) –TheAwl

Previously: Gawker Offers Writers Full-Time Employment

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Maer Roshan to TheWeek.com

biz034a.jpgThe Radar refugees are resurfacing. Aaron Gell signed on as editor-in-chief of Hemispheres. Choire Sicha, Alex Balk and David Cho launched TheAwl.com. And now Maer Roshan, the man at the top of the thrice-failed magazine, has a new full-time gig. Buried at the bottom of Keith Kelly‘s column today comes the news that Roshan will join TheWeek.com as editor.

The Week, brought to the United States by Felix Dennis after the magazine was a huge hit in England, saw its ad pages jump 42 percent in the first quarter of 2009 (or 19 percent, depending on your source). Given the struggles of other newsweeklies, Roshan looks to be in a good situation.

Choire Sicha Happily Unaware of TheAwl.com’s Traffic

theawl04.22.09.jpgEarlier this week, Choire Sicha and Alex Balk launched TheAwl.com to mostly positive acclaim. Has the press’ lovefest led to strong traffic?

Sicha, for one, has no idea. “You know, I have actually *never looked* at our traffic,” he emailed FishbowlNY.com this morning. “I leave that in David Cho‘s capable hands; he’s our business guy, and that stuff is his problem. I am just trying to have a good time, and that itself is our stated goal.”

Given the site’s other stated goal of avoiding linkbait, we suspect traffic isn’t the most important metric but we asked Cho for his thoughts anyway:

Traffic may not be the most important metric, but it’s obviously one of the few base statistics that we have to gauge how people are responding to the site other than friends wishing us well and random strangers who that happen to email the notes@theawl line. That being said, two days of traffic is hardly a sample size from which we can draw any real judgments. Personally, I’ve been pleasantly surprised by the numbers — especially the repeat traffic we’ve seen — through the first couple of days, but, again, it’s nothing we can hang our hat on or extrapolate from yet.

He added that the goals of the site are “to secure funding and then eventually create a lean and cash positive business,” and that “none of us want to make a site that we’re not proud of, so it’s all about figuring out a way to effectively monetize the audience that they’re building.”

The “if you build it, they will come,” business model, anyone?