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Posts Tagged ‘Thomas Pynchon’

On The Menu: Thomas Pynchon, Condé Nast And The Future Of Ad Sales

mmm_2-3.gifFishbowlNY editor Amanda Ernst spent some time this morning on the mediabistro.com Morning Media Menu podcast, talking about today’s media news with hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven.

On the docket today, The New York Observer‘s story today about Condé Nast and the steps it’s taking to survive the recession, and a report that advertising dollars are not significantly migrating from television to online video.

Talk about those stories led to a discussion about advertising in magazines and TV. Amanda pointed out that many magazine publishers are stumped about what the future will require, with some claiming that their approaches, which include maintaining low rate bases or cutting ad prices, are the future of the industry. Matt said advertisers and ad buyers are just as stumped. Print and TV ads no longer create the same measurable return on investment that they once did. Conversely, Web ads can definitively show whether or not a user clicked through. Is that the future of media advertising? Listen in to the show to hear Amanda and Matt’s conclusions.

Also discussed: Jason’s recent work raising questions over whether reclusive author Thomas Pynchon was the narrator of his book trailer– a story The Wall Street Journal picked up on and confirmed after Jason brought it to light on GalleyCat.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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Thomas Pynchon Outed As Book Trailer Narrator|New Life For Vibe|Ben Stein Talks About Dismissal|Some Mags Are Doing Better In ’09|Can Restaurant Critics Remain Anonymous?

GalleyCat: Reclusive author Thomas Pynchon did in fact narrate his own book trailer.

Ad Age: Just over a month after the hip hop magazine Vibe closed, there are reports that the owners of Uptown magazine have been in talks to buy and revive the title. Ad Age reporter Nat Ives said via Twitter that the buyers had confirmed his report.

American Spectator: Ex-New York Times columnist Ben Stein speaks out about his recent ouster.

Newsweek: A look at some of the magazines that managed to attract more ad pages during that first half of this year than they did during the same period in 2008.

Seattle Times: How important is anonymity to food critics today? Food critic Nancy Leson talks about the difficulty that comes with trying to remain anonymous and whether its even possible in the Internet age.

Launch Party For The Rumpus

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New online magazine The Rumpus officially launched in January, but they’re just now getting around to celebrating in Los Angeles. The event will be at the Steve Allen Theater this coming Saturday, and will feature readings by:

Janet Fitch
(White Oleander and Paint it Black)
Aimee Bender (The Girl In The Flammable Skirt)
Jerry Stahl (Permanent Midnight and Painkillers)
Zak Smith (Pictures showing what happens on each page of
Thomas Pynchon‘s novel Gravity’s Rainbow)

Tickets are $10. More info here.

LAT In 90 Seconds

42719382-03002941.jpgYou Betcha: Mary McNamara notes that the real losers of last night’s VP debate were the pundits who were handicapping it: “If the bar had been placed any lower for this debate, they would have had to bury it. So how surprising was it, really, that neither candidate devolved into a Jerry Springer screaming fit or fell into a state of catatonia? In fact, both were in rare form, giving what may have been their best respective campaign performances yet.” So there.

pallidfsdfn3.jpg But Can She Field-Dress A Moose? She’s no Tina Fey, but doesn’t Monica Corcoran kinda rock Sarah Palin‘s ‘do?

pynchonsticker_1003.jpgBest “News” We’ve Heard Today: Time was, whispers and rumors wouldn’t make it into a paper of record. Good thing we’re not living in those times! Carolyn Kellogg hips readers to an Internet rumor that Thomas Pynchon‘s next novel is coming out in 2009! Is it true? Who knows? Is it exciting? You betcha!