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Posts Tagged ‘Tim Vanderhook’

Justin Timberlake Confident Musicians Will Groove to New Myspace

Billboard magazine’s Andrew Hampp was among the media invited to a Thursday LA Myspace press event. The objective: to keep fourth estate Facebook and Twitter users excited about the return of the platform that preceded those ubiquitous social media networks.

Myspace will remain in private beta through the beginning of 2013. Its redesign from scratch was and is all about appealing to the site’s loyal main constituency – musicians, singers, songwriters:

“The important thing up until this point as far as all the artists we were talking to was to have a community that feels like it really has an identity,” Timberlake said.

The new design has a horizontal scroll where users can find updates on friends and artists’ latest song-listening and playlist activity from MySpace’s album-length library of over 42 million songs (a la Spotify), a music player at the bottom of the screen that plays music continuously as you surf to other pages (a la Pitchfork) and artist pages that rank the act’s most-played songs and music videos as well as most active fans.

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Justin Timberlake Myspace Tease Triggers Smattering of ‘Sexy Back’ Headlines

Too obvious? Already been done to death?

In the wake of Justin Timberlake’s Monday tweet, exclusive THR chat and presentation to Myspace employees of the service’s imminent new iteration, only a few outlets went with a “Sexy Back” headline reference. This despite the fact that the promo video is, well, sexy.

The most interesting aspect of Myspace 5.0 revealed in the Hollywood Reporter interview by Timberlake and the Vanderhook brothers is a feature that would seem to trump the excitement of a fan being followed on Twitter by their favorite celeb:

They’ve included a feature where fans can be profiled on their favorite artists’ profile. “There’s a whole section of real estate carved out on the artist profiles promoting their top fans, and if I’m a fan of Justin, we know how excited people will get to actually have their face listed as a top fan,” Tim [Vanderhook] explains.

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Myspace Introduces New Web Series, President

It’s been a heck of a month so far for Myspace. First came the news that the service registered in January its first comScore uptick in a year, and that a music player introduced at the end of 2011 has helped the company attract one million new users.

Today, the party continues with both the launch of a Web series, Wolfpack of Reseda, and the announcement of a big executive hire. Roger Mincheff, senior vice president of branded entertainment at Fox Filmed Entertainment, is coming on board as president of Myspace Entertainment. From today’s press release:

“Roger is the perfect choice to launch Myspace Entertainment. In a short period of time Roger’s brought major brands to Myspace and is on his way to creating a slate of engaging and relevant content for the online community,” said Tim Vanderhook, CEO, Myspace. “Roger’s impressive track record at Fox speaks for itself, and his addition to our growing leadership team continues to build strong and positive momentum for Myspace.”

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Getting To Know the New Myspace Guys

Is a unique monthly visitor worth a buck? That’s just one of the questions FishbowlLA pondered after reading Andrew Khouri‘s LA Times interview with the Orange County brothers who bought Myspace.

The purchase price for Myspace was $35 million and the site apparently gets about the same number of monthly uniques. Siblings Chris and Tim Vanderhook (pictured, left to right) come to the social media rescue operation with a very simple and profitable separate, 500-employee business. Specific Media rents out ad space from websites, then turns around and fills that space with targeted promos.

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Myspace Has a Buyer, and Her Name is Specific Media

Digital ad network Specific Media announced today that they have acquired Myspace from News Corporation.

Terms of the agreement “are confidential and will not be disclosed,” meaning they’re not going to tell us nosy parkers how much (or how little) they paid for the the Beverly Hills-based social network. But an insider told the Wall Street Journal that the selling price was $35 million in stock and cash. So now News Corp. has a minority equity stake in Specific Media.

Tim Vanderhook, Specific Media CEO, said of the deal:

There are many synergies between our companies as we are both focused on enhancing digital media experiences by fueling connections with relevance and interest. We look forward to combining our platforms to drive the next generation of digital innovation.

Our two cents: Focus on Myspace music. It is by far the best aspect of the site.