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Posts Tagged ‘Todd Haskell’

Hearst Names VP, National Sales and Key Accounts

hearst-magazine-logo-1Hearst has named Tom Kirwan vice president, national sales and key accounts, of Hearst Magazines Digital Media. In this new role, Kirwan will oversee the company’s top accounts. Hearst Magazines Digital Media includes 24 sites.

Kirwan comes to Hearst from People Digital, where he served as associate publisher, Style and Entertainment Group. Prior to that, Kirwan was national director, digital sales, for EW.com.

“Tom’s role mirrors what Hearst has done successfully for many years: organizing our sales and marketing talent in a way that’s seamless and easy for the advertising customer, allowing them to work efficiently and with maximum creativity to unlock potential and deliver results,” said Todd Haskell, senior vice president and chief revenue officer of Hearst Magazines Digital Media, in a statement.

Kirwan’s appointment is effective Decemeber 3.

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Harper’s Bazaar Revamped Website to Feature Plenty of Sponsored Content

ads!Harper’s Bazaar’s new website will debut next Monday. What can you expect? Sponsored content! Yay! The New York Times reports that premiering along with the new site is #TheList, which will “highlight top trends culled by the magazine’s editorial staff.” Translation: Ads.

On most days, companies can sponsor #TheList in exchange for having some of their products featured. They can also run banner ads. On Saturdays, an advertiser can buy up the entire feature, and have only its products in #TheList.

Fans of Harper’s Bazaar might not appreciate the fact that companies are telling editors what to include in #TheList, but it really doesn’t matter. Sponsored content is the official wave of the future. Magazines need money, and this is one way to get plenty of it.

Unsurprisingly, Todd Haskell, senior VP and chief revenue officer for Hearst Magazines Digital Media, is a big fan of #TheList. “We have an opportunity to create something from scratch that lets us develop one of these branded content experiences that is just so perfect for the reader and that lets us talk about the kinds of things that our readers love to interact with,” he told the Times.

[Image: The New York Times]

Todd Haskell Joins Hearst Magazines

Todd Haskell is leaving The New York Times for Hearst Magazines, where he’ll serve as senior vice president, chief revenue officer of Hearst Magazines Digital Media. Haskell had been with the Times since 2004, most recently serving as group VP of advertising for NYTimes.com.

“Creating sophisticated digital campaigns for our clients is more complex, technical and consultative than ever before, and collaboration across teams is essential,” said Troy Young, president, Hearst Magazines Digital Media, in a statement. “I’m looking forward to partnering with Todd as we continue to evolve our portfolio and develop elegant solutions that resonate with users and drive business for marketers.”

Haskell begins at Hearst on September 3. He’ll report to Michael Clinton, president, marketing and publishing director of Hearst Magazines.

New York Times Company Promotes Two

(Haskell)

(Wright)

The New York Times Company has promoted two in its advertising department. Andy Wright and Todd Haskell have both been named group vice president, advertising.

Wright is a veteran of the Times’ advertising division, having started there in 1997. Since 2006 he has worked as vice president, advertising.

Haskell has been a part of the Times Company’s ad department since 2004. Since 2005 he has served as vice president, business development. Prior to joining the Times Company, Haskell worked for Meredith Corporation, starting in 1994.