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Posts Tagged ‘Tom Bristowe’

Charlie Rose, Star Jones, Joe Kernan and Jack Welch Hold Court

1003_mockup.gifI could just tell the power lunch crowd was (mostly) all business today. The noise level was considerably lower than in past weeks — who needs your neighbor to learn about your next big move before it hits “Page Six”? — and the table hopping was kept to a minimum. It was a tasty mix of moguls (Tom Freston), talking heads (Joe Kernan, Star Jones) and EICs (Amy Astley, Jay Fielden) who kept things interesting.

Speaking of magazines on the move (onward and upward in this case), I was joined today by formidable foodies at the helm of Food Network Magazine, a joint venture of Hearst Magazines and Food Network. Editor Maile Carpenter and publisher/chief revenue officer Vicki Wellington have happened on a recipe for success: Give Food Network fans what they love in print form and — viola! — you’ve got a hit on your hands. Both women were part of the magazine’s launch in 2009 and have seen it rack up a string of accolades, including being named to Adweek’s ‘Hot List’  and Advertising Age’s ‘A List’ last year. “A lot of people told us we were crazy to launch a magazine when we did,” Vicki says of the 2008 prototype, but the numbers silenced the naysayers. The rate base rose from 400,000, to 600,00, to 900,000 in no time and hit 1 million in just four months. The magazine’s ad pages are up 14 percent year to date, and the July-August issue is their biggest ever, with 129 ad pages.

Vicki Wellington, Diane Clehane and Maile Carpenter
Vicki Wellington, Diane Clehane and Maile Carpenter

What’s the secret ingredient? “People watch Food Network 24/7,” Maile told me. “We found that we didn’t have to choose between being accessible and aspirational. The people who love the television shows told us, ‘Be everything!’ and we have. Every month, we have an incredible pool of talent to pull from, and we try to mix it up and give readers a lot of variety.”

Here’s an interesting tidbit lest you think all the pub has to do is call the network’s powers that be to access its squadron of stars: The talent “is not contractually obligated” to appear in the magazine, says Maile. But since its heavy hitters like Guy Fieri (the first Food Network A-lister to see the prototype), Sandra Lee and Alton Brown all love the book, there’s never any shortage of stars to grace its pages. It’s no surprise that recipes (all concocted in the network’s Manhattan kitchens) are a reader favorite. Because there’s such a hunger for them (sorry, that’s my last food pun!), the pub has a new book out, 1000 Easy Recipes: Super Fun Food for Every Day that’s sure to satisfy the busy cook. (There’s 44 different pancake recipes and 100 salads!)

The magazine also gives fans another way to connect with their favorite TV destination with its popular Food Network Lounges where readers meet on-air personalities and sample their cool concoctions in a chic setting. The line was out the door at the last event in Chicago where Anne Burrell met the masses at Jose Garces‘ restaurant. Another Lounge is planned for October in New York to kick off the Food & Wine Festival. And, since food is such a family affair these days, Maile and Vicki have cooked up (okay, last one) a special insert for the September issue, Food Network Kids, as a third cover to be filled with family-friendly recipes and activities for budding foodies to try with mom and dad. Get those cupcake pans ready now!

Here’s the rundown on today’s crowd:

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Tom Brokaw, Vernon Jordan and the Shy Divorcee

1003_mockup.gifIt was SRO at Michael’s today. The dining room was so jam packed every sqaure inch was occupied by a mogul (Mel Karmazin!), media heavyweight (Tom Brokaw, Jon Meacham, Jeff Zucker), or social swan (divorcee of the moment, Mercedes Bass who moved to the Garden Room with pal Lynn Nesbitt when the decibel level and fabulousness of it all got to be too much).  Just a thought: if you’re looking for a quiet, out of the way lunch spot, you might want to consider going somewhere else on Wednesday.

I was joined today by Forbes‘ new editor, Randall Lane. In his new position, Randall is presiding over familiar territory to him: the lives of the ridiculously rich and ambitious. In a previous life, he was the editor of Trader Monthly which chronicled the age of excess of the Wall Streeter of days gone by.  That experience later provided plenty of fodder for his book, The Zeroes: My Misadventures in the Decade When Wall Street Went Insane. In the interim, he’s been an editor at large for Newsweek and written for The Daily Beast. Having worked with him years ago when he was the editor in chief on the startup Justice, which covered the hot trials and legal issues of the day, I was thrilled when I heard he’d gotten the top job at Forbes back in September.

Randall first worked at Forbes fresh out of college in the nineties and spent six years “chasing rich people” and working on the franchise’s venerated power lists which required (and still do) hundreds of hours of research and manpower. “In some ways, it feels like I never left,” he tells me.

Diane Clehane and Randall Lane
Randall Lane and yours truly

Since taking the helm, Randall has been on a mission to make the book more visually exciting with interesting photography (the arresting cover image of Bill Gates in the “World’s 70 Most Powerful People” issue is a winner), fresh design elements courtesy of the Brooklyn-based shop Athletics, a livelier front of book section and more in-depth profiles on people the Forbes reader wants to know about.  Exhibit A: The cover story in the November 7 issue on Dropbox’s Drew Houston, the 28 year-old mogul who turned down Steve Jobs and is now worth $600 million which drew one million hits on Forbes.com.

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