Hearst has named Tom Kirwan vice president, national sales and key accounts, of Hearst Magazines Digital Media. In this new role, Kirwan will oversee the company’s top accounts. Hearst Magazines Digital Media includes 24 sites.
Kirwan comes to Hearst from People Digital, where he served as associate publisher, Style and Entertainment Group. Prior to that, Kirwan was national director, digital sales, for EW.com.
“Tom’s role mirrors what Hearst has done successfully for many years: organizing our sales and marketing talent in a way that’s seamless and easy for the advertising customer, allowing them to work efficiently and with maximum creativity to unlock potential and deliver results,” said Todd Haskell, senior vice president and chief revenue officer of Hearst Magazines Digital Media, in a statement.
Kirwan’s appointment is effective Decemeber 3.