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Posts Tagged ‘Tyler Graham’

Details Makes Some Alterations To Their Layout

When the March issue of Details is released this coming Tuesday (Feb. 15) readers will notice a few modifications to the monthly men’s magazine.  The most significant change will be the introduction of a 13-page section dedicated to health and fitness known as “The Body.”  “The Body” will be directed by senior editor Tyler Graham and feature celebrity workout routines, a 30 days to better abs program, and nutrition themed columns.

The cover of the March edition will further emphasize fitness by featuring models Sean O’Pry, Arthur Kulkov, and Noah Mills. Details editor-in-chief Dan Peres explained his rationale behind the cover.

We wanted a cover that would really resonate and look a little different than the norm.  Model covers are so rarely done — largely because they’re not a very popular newsstand driver, I’m not blind to that — however I actually believe this will be one of our better selling issues of the year.

Other changes to the magazine include the cutting of The Dossier section and the launching of a redesigned companion website in April.  Details also plans to debut an iPad app in September.

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Details To Add Some Muscle With New Fitness Section

Just like many of their health conscious readers, Details is making a new year’s resolution to shape up.  Keith Kelly writes today that the monthly men’s mag is taking a page from Men’s Health and adding a new fitness section dubbed “The Body.”  Under the supervision of Tyler Graham, author of The Happiness Diet, “The Body” will debut in March and offer a new fitness dimension to the lifestyle-focused magazine.

Details editor-in-chief Dan Peres discussed the rationale behind “The Body”:

We’re not looking to compete with Flex. I don’t think any retailer will move us out of the fashion category and stock us with the workout magazines, but it is certainly an area that we will be focusing more of our attention on in 2011.
Last year, Details was able to quell rumors that it would be shut down, however the title only increased ad pages by one percent in 2010.  Similar publications GQ, Esquire, and Men’s Health all improved ad page numbers by 6 percent or more in the past year.

O Hires A Bunch Of New Editors

o mag.jpgO, The Oprah Magazine has announced several new hires, filling out the editorial department under new editor-in-chief Susan Casey.

Among the new hires are former Marie Claire executive editor Lucy Kaylin, who has been named deputy editor; Patrick Mitchell, who is taking the role of design director; former Publishers Weekly editor-in-chief Sara Nelson, who has been named books director; former Prevention senior editor Tyler Graham, who will be health and environment editor and Jennifer Rainey Marquez, formerly of Women’s Health, who will take on the role of senior editor.

“As we prepare for O’s tenth anniversary year in 2010, I couldn’t be more pleased that Lucy, Patrick, Sara, Tyler and Jennifer are joining our team,” said Casey, who joined the magazine earlier this summer. “They all come to the magazine with incredible talent and experience in their respective areas and I’m confident they will be a great asset to O as we move into our next phase of growth.”

O also named Dr. Mehmet Oz a contributing editor. He will write a regular health column for the magazine starting with the October issue. The magazine also said that features director Pat Towers will be retiring this month, although she will continue to work on special projects for the magazine.

And in other Oprah Winfrey news, Sirius XM has announced the launch of Winfrey’s exclusive 24/7 Sirius XM radio station. Starting on Monday, episodes of “The Oprah Winfrey Show” will now be broadcast on satellite radio the morning after they air in syndication on TV. The channel will also replay classic “Oprah Show” episodes as well as shows hosted by Gayle King, Dr. Oz, Maya Angelou and sex therapist Dr. Laura Berman.

After the jump, the full release about the O hires, as well as longer bios.

Earlier: Two Magazines Lose Top Talent After Short Tenures

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