TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Vicki Wellington’

HGTV Magazine and Food Network Magazine to Increase Rate Bases

hearst-magazine-logo-1Good news for Hearst Magazines’ HGTV Magazine and Food Network Magazine — they’re both getting a rate base increase. The former will increase its rate base twice in 2015; the latter once.

The first bump for HGTV will be to 1.1 million, starting with the January/February issue. The magazine will then up its base to 1.2 million with the July/August issue. Food Network Magazine’s increase to 1.7 million will coincide with its January/February issue.

Dan Fuchs, HGTV’s publisher and CRO, said the increase was a result of staffers “over-delivering from the beginning.” Vicki Wellington, Food Network’s VP, publisher and CRO, credited “Our creative original content, along with access to Food Network talent” for its rate base increase.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

Food Network Magazine and HGTV Magazine Raise Rate Base

Food Network Magazine and HGTV Magazine are both raising their rate bases, proving once again that people love TV so much they’ll eat up whatever format it mutates into.

Food Network Magazine will jump to 1.55 million with the July/August 2013 issue, and next year will raise its rate base twice. The January/February issue will hit 1.6 million and the July/August issue will see another bump, up to 1.65 million. HGTV Magazine is boosting its base to 800,000 with the July/August 2013 issue and then again — to one million — with the January/February 2014 issue.

In a statement, Vicki WellingtonFood Network Magazine’s vice president, publisher and chief revenue officer, said, “Our growth has exceeded our most ambitious goals and aspirations.” Dan Fuchs, publisher and chief revenue officer of HGTV Magazine, said its increase was a “a testament to our unique home and lifestyle content mix.”

Guy Fieri merely sat back in his La-Z-Boy, cracked open a Bud Light Lime and whispered, “Excellent.”

Food Network Magazine to Raise Rate Base Twice in 2013

Things are going well for Food Network Magazine, so next year it will be raising its rate base twice. Beginning with the January/Feburary issue, the rate base will increase from 1.45 million to 1.5 million, and then get bumped up again to 1.55 million with the July/August 2013 issue.

“Our consistent growth demonstrates the strong consumer demand for this magazine, which is why we continue to be so successful,” said Vicki Wellington, vice president, publisher and chief revenue officer of Food Network Magazine. “This announcement today reflects the power of our brand and the confidence we have on all fronts moving forward.”

Next year’s jumps mark the eighth and ninth rate base increases since the magazine launched in 2009.

Charlie Rose, Star Jones, Joe Kernan and Jack Welch Hold Court

1003_mockup.gifI could just tell the power lunch crowd was (mostly) all business today. The noise level was considerably lower than in past weeks — who needs your neighbor to learn about your next big move before it hits “Page Six”? — and the table hopping was kept to a minimum. It was a tasty mix of moguls (Tom Freston), talking heads (Joe Kernan, Star Jones) and EICs (Amy Astley, Jay Fielden) who kept things interesting.

Speaking of magazines on the move (onward and upward in this case), I was joined today by formidable foodies at the helm of Food Network Magazine, a joint venture of Hearst Magazines and Food Network. Editor Maile Carpenter and publisher/chief revenue officer Vicki Wellington have happened on a recipe for success: Give Food Network fans what they love in print form and — viola! — you’ve got a hit on your hands. Both women were part of the magazine’s launch in 2009 and have seen it rack up a string of accolades, including being named to Adweek’s ‘Hot List’  and Advertising Age’s ‘A List’ last year. “A lot of people told us we were crazy to launch a magazine when we did,” Vicki says of the 2008 prototype, but the numbers silenced the naysayers. The rate base rose from 400,000, to 600,00, to 900,000 in no time and hit 1 million in just four months. The magazine’s ad pages are up 14 percent year to date, and the July-August issue is their biggest ever, with 129 ad pages.

Vicki Wellington, Diane Clehane and Maile Carpenter
Vicki Wellington, Diane Clehane and Maile Carpenter

What’s the secret ingredient? “People watch Food Network 24/7,” Maile told me. “We found that we didn’t have to choose between being accessible and aspirational. The people who love the television shows told us, ‘Be everything!’ and we have. Every month, we have an incredible pool of talent to pull from, and we try to mix it up and give readers a lot of variety.”

Here’s an interesting tidbit lest you think all the pub has to do is call the network’s powers that be to access its squadron of stars: The talent “is not contractually obligated” to appear in the magazine, says Maile. But since its heavy hitters like Guy Fieri (the first Food Network A-lister to see the prototype), Sandra Lee and Alton Brown all love the book, there’s never any shortage of stars to grace its pages. It’s no surprise that recipes (all concocted in the network’s Manhattan kitchens) are a reader favorite. Because there’s such a hunger for them (sorry, that’s my last food pun!), the pub has a new book out, 1000 Easy Recipes: Super Fun Food for Every Day that’s sure to satisfy the busy cook. (There’s 44 different pancake recipes and 100 salads!)

The magazine also gives fans another way to connect with their favorite TV destination with its popular Food Network Lounges where readers meet on-air personalities and sample their cool concoctions in a chic setting. The line was out the door at the last event in Chicago where Anne Burrell met the masses at Jose Garces‘ restaurant. Another Lounge is planned for October in New York to kick off the Food & Wine Festival. And, since food is such a family affair these days, Maile and Vicki have cooked up (okay, last one) a special insert for the September issue, Food Network Kids, as a third cover to be filled with family-friendly recipes and activities for budding foodies to try with mom and dad. Get those cupcake pans ready now!

Here’s the rundown on today’s crowd:

Read more

Food Network Magazine Toasts Bobby Flay

Maile Carpenter, Bobby Flay and Vicki Wellington.

FishbowlNY has mentioned it before, but it’s worth saying again: Food Network Magazine had one hell of a summer. Its July issue boasted the most ad pages ever and it announced a rate base increase just last month. Naturally, the leadership at the magazine — Editor-in-Chief Maile Carpenter and Publisher Vicki Wellington — decided to keep the momentum going now that fall has arrived.

To do that, last night the magazine celebrated chef Bobby Flay and the release of his new Bar Americain Cookbook, and FishbowlNY was lucky enough to be there. At Flay’s Bar Americain on West 52nd, drinks flowed and Flay, Carpenter and Wellington worked the room masterfully. We sampled the roasted corn soup (apologies to the guy we might have elbowed so we could get to the waiter), the shrimp and grits and some fantastic pinot noir.

Read more

Food Network Magazine to Raise Rate Base

Food Network Magazine has been having a nice summer. The magazine launched a slick new iPad app in early June, and the July issue boasted the most ad pages ever for the title. Now there’s even more good news, and it’s better than Guy Fieri finally calming the hell down: The magazine is going to increase its rate base starting with the January/February 2012 issue to 1.4 million, up from 1.3 million.

Vicki Wellington, Food Network Magazine’s Vice President, Publisher and Chief Revenue Officer, is obviously pleased. “Food Network Magazine has had a tremendous circulation growth story and continues to be the leader and authority for all things food and entertainment,” says Wellington. “Consumers have responded incredibly well to our lively, accessible approach, our stable of celebrity chefs, and they remain very engaged with the brand.”

This will mark the sixth rate increase since the magazine launched. Not bad.

July Food Network Magazine Features Most Ad Pages Ever

Somewhere, Rachael Ray is yelling “Yummo,” Ina Garten is laughing at her own bad joke, and Sandra Lee is wrapping her entire house in green cellophane. Why? Because they just got word that Food Network Magazine’s July issue was its biggest ever.

According to minonline, the issue features an amazing 115 ad pages, a 35 percent jump from the previous year. Vicki Wellington, Publisher of Food Network Magazine, explains that the ad boost is the result of a multi-pronged effort:

With a circulation rate base of 1.3 million, the magazine provides true 360-degree programs, developing customized ideas and executions that harness the power of a top cable network, a robust Web site and, of course, our pages.

For more, check minonline. The site has a full report on the top five monthly magazines for July.

Stephen Bohlinger Named Associate Publisher at Food Network Magazine

Stephen Bohlinger has been named Associate Publisher at Food Network Magazine. Bohlinger was most recently Vice President, Publisher, for Cooking Light magazine, a position he held since 2008.

Beginning May 31st Bohlinger will report to Vicki Wellington, Vice President, Publisher, at Food Network Magazine, which is one of Hearst’s strongest titles.

Wellington thinks Bohlinger will only make the magazine stronger, adding, “Steve has an incredible depth of knowledge in the epicurean space. His leadership, relationships and strategic thinking will be a huge asset to our brand, and we are thrilled to have him join the team.”

Three Titles See a Positive March

Food Network Magazine, Elle Decor and Architectural Digest all saw an improvement in ad pages for this year’s March issues, MinOnline is reporting.

The first themed issue for Food Network Magazine – Italian cooking/recipes – saw an almost nine percent increase in ad pages from March 2010, according to Publisher Vicki Wellington. Elle Decor got an even bigger increase, up 37 percent, from 80 ad pages last year, to 110 for March of this year. But Architectural Digest – with new Editor-in-Chief Margaret Russell on board, was the biggest winner of the three – ad pages were up a staggering 80 percent from 50 in March 2010, to 90 this year.

Now those magazines only need to repeat that success for the rest of eternity.

Food Network Magazine Bakes Up A Special December Issue

Food Network Magazine, with its ever-expanding rate base, is one few success stories at a time when a poor economy and worries about new technology and publishing platforms have some concerned about the print magazine industry. So the magazine — and its advertisers — have a lot to be thankful for this season. The optimism shows through in its December issue, which hits newsstands tomorrow, November 23rd. We spoke to Vicki WellingtonFood Network Magazine‘s vice president and publisher, to learn more about what the magazine has in store for the holidays.

Wellington told us that this, the magazine’s 17th issue (including its two test issues), is its biggest ever. When asked whether any of the magazine’s content has been tweaked as its readership and reach has grown, Wellington says that the title has chosen to stick with its original formula and with what’s been shown to work so far — which means keeping the focus on food with the help and expertise of the network’s stable of celebrity chefs. The way she sees it, she explained, the magazine offers “food entertainment” to its readers, and that this particular issue serves as a “marketplace of gift-giving” to help food-lovers cook, entertain, and share gifts this holiday season.

Read more

NEXT PAGE >>