Click here to receive Mediabistro’s Morning Media Newsfeed via email.
Vivian Schiller to Leave NBC News for Twitter (NYT)
In a bid to reinforce Twitter’s mutually beneficial relationships with the news industry, the social networking giant on Thursday appointed Vivian Schiller to a newly created position, head of news and journalism partnerships. Schiller, the chief digital officer for NBC News, will leave NBC and join Twitter in January. At Twitter, she will oversee partnerships with news organizations like NBC, NPR and The New York Times; she worked for all three organizations earlier in her career. Reuters “Excited to join @Twitter as Head of News in January. Leaving @NBCNews at year’s end. Grateful to my beloved colleagues for 2+ great years,” Schiller tweeted on Thursday. Schiller has been considered the front runner for the role meant to be a liaison between Twitter and news organizations. TheWrap In her new position, Schiller will help Twitter take on a more proactive and focused role in newsgathering and reporting. Though Twitter has become a near-essential tool for many reporters and a source of traffic to news sites in its relatively short life, it’s never had a central, dedicated team in place to reach out to newsrooms and articulate the platform’s strategy. TVNewser Schiller resigned from NPR in March 2011, following two controversies, including the very public firing from NPR of Fox News analyst Juan Williams. Prior to NPR, Schiller was a senior vice president of NYTimes.com and, before that, she spent four years as SVP of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications.