The deep pockets of Jay Penske are jangling yet again, this time via the graduation of freelancer Vlada Gelman to full-time status at TVLine.com.

Her SoCal media career is a reminder that persistence pays off. She worked as an intern not once but four times after graduating from UC San Diego, at Advanced Marketing Services, the San Diego Tribune, Crain Communications, and Entertainment Weekly. She has also freelanced along the way for EW, the LA Times Show Tracker blog, and Vulture among others.

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