How does a Western New York Mexican food chain generate favorable AP coverage? By firing off a press release and posting this on Facebook:
Besides the national media attention and, we assume, inevitable late night monologue punchlines, the fun of this is reading the reaction on Facebook. A couple of highlights:
Nik Malahosky: Give me a summer internship in public relations. I promise I’m a good worker, and even kind of funny sometimes. Your move.
Katya Babchuk: LOVE YOU!!!!!!!! Coming from a Ukrainian with wonderful family that lives there! God bless you guys!!