New York Media has a hit on its hands with Vulture – in January of this year, the site received about 3 million unique visitors and 18 million page views – and the company knows it. With that in mind, it has launched the Vulture Network, a new vertical centered around Vulture, but featuring five new partnering sites.

The sites, Seat 42F, Art Critical, Brokelyn, MRQE, and Futon Critic were chosen by Vulture editors and focus on a wide array of subjects, from box office scores (Seat 42F) to TV show reviews (Futon Critic).

By launching the Vulture Network, New York Media is giving advertisers more bang for their buck, something they tend to like. It’s a smart move, and probably a very safe one, because of the strength behind the Vulture brand.